William Murray

Associate Professor – School of Hospitality, Food and Tourism Management, University of Guelph (2022 – Present)

Assistant Professor – School of Hospitality, Food and Tourism Management, University of Guelph (2015 – 2022)

Assistant Professor – Department of Business and Tourism Management, Mount Saint Vincent University (2010 – 2015)

External Subject Matter Expert - School of Business, Yorkville University (2012 - 2014)

College Instructor – Hospitality and Tourism Management, New Brunswick Community College - St. Andrews (2001 – 2010)

Independent Training Consultant / Facilitator (2003 - 2015)

Sessional Instructor – Hotel and Restaurant Operations Management School of Business and Hospitality, Algonquin College (2001)

Graduate Teaching Assistant – Hospitality and Food Administration, University of Guelph (1999 – 2000)

REFEREED PUBLICATIONS

Murray, W.C. (2022) Refining the Service Orientation Scale (SOS-22) from inside the Canadian lodging sector. Tourism and Hospitality Management. 28(1) 101-122.

Murray, W.C., & Holmes, M.R. (2021). Impacts of Employee Empowerment and Organizational Commitment on Workforce Sustainability. Sustainability, 13(6).

Murray, W.C. (2020). Understanding the preferred job rewards in the Canadian lodging sector. Journal of Human Resources in Hospitality & Tourism, 20(1).

Murray, W.C. (2020). Shifting Motivations: A Longitudinal Study of Preferred Job Rewards in the Canadian Lodging Industry. International Journal of Hospitality & Tourism Administration. 23(2) 165-189.

Murray, W. C. (2019). Motivational Dynamics: Understanding the Perceptions of Self and Others in the Canadian Lodging Industry. Workplace Review.

Murray, W.C., Elliot, S., Simmonds, K., Madeley, D., & Taller, M. (2017). Human resource challenges in Canada's hospitality and tourism industry: finding innovative solutions. Worldwide Hospitality and Tourism Themes. 9(4), 391-401.

McLaren, P.G., Campbell, S., Rostis, A., & Murray, W.C. (2014). Analyzing Terse Stories: Socialization into the Academy. Global Review: A Biannual Special Topics Journal, 1(2).

Murray, W.C. (2014). Making Sense of the Story: Contextual Frameworks Revealed in Acts of Narration. The Workplace Review. April. 26-34.

Murray, W.C., Smith, L., & Nielson, K. (2010). Exploring the Unique Perspective on Mature Students in Post-Secondary Education. Collected Essays on Learning and Teaching, 3, 189-194.

Murray, W.C., & Helms Mills, J. (2009). Finding Space to Breathe: Balancing Control and Freedom in Call Centres. The Workplace Review. February. 22-27.

Murray, W.C., & Rostis, A. (2007). Who's Running the Machine? A Theoretical Exploration of Work Stress and Burnout of the Technologically Tethered Worker. Journal of Individual Employee Rights, 12 (3), 249-263.

BOOKS AND BOOK CHAPTERS

Murray, W. C. (2018). A motivated workforce: the shifting factors that drive people to work in the hospitality industry. In R.J. Burke and J. Christensen Hughes (Eds.), Handbook of Human Resource Management in the Tourism and Hospitality Industries (pp. 67-87). Massachusetts USA: Edward Elgar Publishing.

Christensen Hughes, J., & Murray, W. C. (2018). Evolving conceptions of talent management: a roadmap for hospitality and tourism. In Ronald J. Burke and Julia Christensen Hughes (Eds.), Handbook of Human Resource Management in the Tourism and Hospitality Industries (pp. 153-183). Massachusetts USA: Edward Elgar Publishing.

Murray, W.C. (2014). Making Sense of Plausibility Understanding the Process of Plausible Meaning Constructions: A Case Study of the New Brunswick Post-Secondary Education Commission. (Unpublished doctoral dissertation). Saint Mary’s University, Halifax, Nova Scotia, Canada.

Murray, W. C., Nickerson, N. P., & Kerr, P. (2013). Snapshots: An Introduction to Tourism (6th Canadian Ed.). Pearson Education Canada.

DISSERTATION

Murray, W. C. (2014). Making Sense of Plausibility. Understanding the Process of Plausible Meaning Constructions: A Case Study of the New Brunswick Post-Secondary Educaton Commission (Doctorate). Sobey School of Business, Saint Mary's University, Canada. Supervisor: Dr. Jean Helms Mills

CONFERENCE PRESENTATIONS

Holmes, M.R., Murray, W.C., McAdams, B., Elliot, S., & Lutes, B. (2021). Workplace and Gender Issues in the Food and Beverage Services Industry. Administrative Sciences Association of Canada Annual Conference, Canada.

Murray, W. C. (2019). Understanding the Preferred Job Rewards of Canadian Hotel Employees. Administrative Science Association of Canada, Niagara Falls, Canada

Murray, W.C. & Holmes, M. (2019). The Influences of Employee Empowerment and Organizational Commitment on an Employees Intention to Leave and Intention to Stay. Administrative Sciences Association of Canada, Niagara Falls, Canada

Murray, W. C. & Holmes, M. (2019). Turnover Intent in the Hospitality Industry: Are the factors influencing intention to stay the same as those influencing intention to leave? Council for Hospitality Management Education (CHME), Greenwich, United Kingdom.

Murray, W.C. (2018, Sept). Motivational Dynamics: Understanding the Perceptions of Self and Others in the Canadian Lodging Industry. Paper presented at the Atlantic Schools of Business Conference, Moncton, NB, Canada.

Murray, W. C. (2018, May). Motivational Fluidity: A Longitudinal Study of Preferred Job Rewards in the Canadian Lodging Industry. Paper presented at the Council for Hospitality Management Education Conference, Bournemouth, UK.

Murray, W. C. (2016, June). Exploring Self-Perceptions of Motivations in the Hospitality Industry. Poster presentations at the Travel and Tourism Research Association, Vail, CO, USA

Murray, W. C. (2013, Sept). Making Sense of the Story. Paper presented at the Atlantic School of Business Conference. Antigonish, NS, Canada.

Murray, W. C. (2011, Sept). Exploring How Multiple Meanings are Crafted from the Contextual Language Choices made with Enunciations. Presented at the Atlantic School of Business Conference, Charlottetown, PEI, Canada.

McLaren, P. G., Campbell, S., Rostis, A., Murray, W. C., & Pyper, R. (2010, Sept). Once Upon a Time: Developing a Doctoral Program through Stories of Plausibility. Presented at the Atlantic School of Business Conference, Halifax, NS, Canada.

Murray, W. C., & Hari, D. (2010, May). The Influence of Tenure, Job Position and Education Levels of Empowerment and Commitment in the Tourism Industry. Presented at the Administrative Sciences Association of Canada Conference, Regina, SK, Canada.

Murray, W. C. & Das, H. (2010, April). Feeling Empowered and Staying to Use it: How Tenure, Position and Education Influence Empowerment and Commitment in the Tourism Industry. Presented at the Sprott Doctorial Symposium, Ottawa, ON, Canada. Best Conference Presentation Award

Murray, W. C. (2009, Sept). The Winds of Change: A Longitudinal Examination of Motivational Factors and Job Rewards in the Hospitality Sector. Presented at the Atlantic School of Business Conference, Moncton, NB, Canada

Murray, W. C., Smith, L., & Nielson, K. (2009, June). Exploring the Unique Perspective on Mature Students in Post-Secondary Education. Presented at the Society for Teaching and Learning in Higher Education Conference, Fredericton, NB, Canada

Murray, W. C. & Helms Mills, J. (2008, Sept). Just a Bit of Breathing Room: The Dialectical Balance of Control and Freedom in Call Centres. Presented at the Atlantic School of Business Conference, St. John's, NL, Canada.

Murray, W. C. (2007, Sept). Entering the Professorate: When Individual Identity Construction meets Institutional Habituation. Presented at the Atlantic School of Business Conference, Wolfville, NS, Canada. Best Graduate Student Paper Award

Murray, W. C., Yue, A.R., Durepos, G, & Mills, A.J. (2007, Aug). Control Challenged: Why Homogenetic Structures May Fall in Radically Changing Environments. Presented at the Standing Conference on Organizational Symbolism, Ljubljana, Slovenia.

Murray, W. C. (2007, April). How May I Help You? Conceptualizing the Benefits of High-Performance Work Practices on Emotional Labour Pressures in the Hospitality Industry. Presented at the Sprott Doctorial Symposium, Ottawa, ON, Canada

Murray, W.C. (2003, Jan). Motivational issues for employees in the new millennium: A study of job rewards from employees of luxury resort hotels. Presented at the Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Las Vegas, NV, USA.

SCHOLARLY REVIEWING

Engaged in ongoing service work to academia through the critical review of academic submissions to both journals and conferences. Involved with publications and academic conferences which include:

• Tourism and Hospitality (Editorial Review Board)
• Open Access Teaching Case Journal
• International Journal of Hospitality & Tourism Administration
• Sustainability
• Journal of Sustainable Tourism
• Qualitative Research in Organizations and Management
• International Journal of Contemporary Hospitality Management
• Hospitality and Society
• Journal of Policy Research in Tourism
• The Sociological Quarterly
• Administrative Sciences Association of Canada
• Atlantic Schools of Business Conference
  

MEDIA CREATION - THE SERVICE CENTER PODCAST

The Service Center podcast is a long-form, industry-focused show, featuring in-depth conversations with leaders and experts in hospitality and service.

Created, produced, and hosted by William Murray. Launched in September 2021, with featured guests that include:

• Sara Glenn – COO Accor Hotels (Canada, the Caribbean, Mexico, and Central America)
• Jerrett Young – Partner and CEO, Equal Parts Hospitality
• Scott Stratten – CEO, UnMarketing; 6-times bestselling author
• Madison Homewood – Award winning mixologist; Founder of Drinks on Friday
• Joseph Klein – General Manager, Sheraton Montreal Airport Hotel
• Neil Hornsby – Director of Marketing & Strategic Partnerships, Best Western Int’l
• Rosanna Caira – Editor & Publisher, Kostuch Media Ltd
• Sean Billing – Operating Partner, The Frontenac Club
• Dr. Rachel Dodds – Professor, Ted Rogers School of Hospitality & Tourism
• Susie Grynol – President, Hotel Association of Canada
• Erin Haid – Director of Global Talent Acquisition, Four Seasons Hotels & Resorts
• Arjun Channa – General Manager, The Ritz Carlton St. Thomas
• Darcy MacDonell – Partner, The Common Stove, PICNIC Tapas & Wine, & ROOMService
• Mandy Farmer – CEO, Accent Inns & Hotel Zed
• Trina Notman – Vice President of Marketing & Communication, Accent Inns & Hotel Zed
• Brian Leon – CEO of Choice Hotels Canada
• Edwin Frizzell – Regional VP, Accor Central Canada and GM, The Fairmont Royal York
• Laura Hingel – Global Head of Talent Acquisition, Parfums Christian Dior
• Reetu Gupta – Chairwoman and Ambassadress, The Gupta Group
• Dr. Altaf Sovani – Founder & CEO, Alzen Consulting
• Anne Marie Johns – GM, The Fairmont Tremblant
• Lesley Wong – Owner and Principal Designer, Lesley Wong Interior

MEDIA RELATIONS
CTV Your Morning (National TV): December 2023
Providing subject matter expertise on the Canadian housing crisis and how one budget independent hotelier is offering month-long hotel rentals at rates lower than the average apartment rental in Toronto. Reporter: Anne-Marie Mediwake

The Toronto Star (Regional Print): November 2023
Providing subject matter expertise and commentary on the actions of an independent budget hotel in Toronto offering month-long rentals at rates lower than the average apartment rate. Reporter: Kevin Jiang

Hospitality Daily Podcast: October 23, 2023
Culture and Leadership Lessons from the “Thinker In Residence” Professor. On the Road with William Murray
Host: Josiah Mackenzie

Murray, William C. (2023, January). The Ethos of Hospitality. Stacey Newman (Ed.). STAY Magazine, 3(1), 10-13.

The Morning News, Global Halifax (Regional TV): February 2013
Insights on the impacts to tourism when Halifax hosts the 2015 CCMA Awards. Reporter: Paul Brothers

Murray, William C. (2013, January). Planning your career: University degree V2.0.

CTV Live at 5 – Tech Tuesday (Regional TV): February 2012
Providing advice on how to leverage your social media presence in business operations. Reporter: Felicia Yap

CTV News at Six (TV Regional): January 2012
Subject matter expert commenting on travel safely in Mexico. Reporter: Paul Hollingsworth

Murray, William C. (2012, January). Service: The Competitive Advantage of Connections. Business Voice: Halifax Chamber of Commerce

Saltscapes Magazine 12(3) (Regional Print): June 2011
Invited expert commentary on why airfares are on the rise. Reporter: Alison Delory

The Rick Howe Show on News 95.7 (Regional Radio): January 2011
Exploring the safety of travelling to Mexico after a string of international incidents. Host: Rick Howe

Information Morning – CBC Radio (Regional Radio): January 2011
Subject matter expertise unpacking the impact of negative press on Mexican tourism industry. Reporter: Don Connolly

CTV News at Six (Regional TV): January 2011
Providing expert insight to the question, ‘Is it safe to go to Mexico?’. Reporter: Steve Murphy

• Hospitality management
• Human resource management
• Employee motivation
• Talent management
• Workforce sustainability
• Organizational commitment
• Sensemaking theory
• Quantitative and qualitative research methods