SL335714-Fall 2025-MDST*3460 (Media & Communication Studies Program) Advanced Analytics for Marketing & Communications

Sessional Lecturer Work Assignment
Sessional Lecturer, Unit 2
Academic Unit: 
Guelph Humber Programs
Semester(s) of Assignment(s): 
Fall 2025
Number of Available Work Assignment(s) / Sections: 
1
Level of Work Assignment(s): 
1
Right of First Refusal (RoFR)
A Sessional Lecturer holds a RoFR (i.e., for a particular course) if they have successfully taught the course in the past six (6) semesters. A SL who holds a RoFR to this course is required to exercise their right by way of the online hiring system. Also see: What is Right of First Refusal (RoFR)?
A Sessional Lecturer Currently Holds a Right of First Refusal for this Course: 
Yes
Number of Assignments that Carry the Right of First Refusal: 
1
Course Details
Course Number: 
MDST*3460 (Media & Communication Studies Program)
Course Name: 
Advanced Analytics for Marketing & Communications
Course Format: 
In-Person
Course Description: 
See Course Calendar
Other Course Description or Assignment Information: 
This advanced course in marketing and communications analytics emphasizes critical thinking and sophisticated data management skills. Students will explore diverse measurement and data analytic methods used to perform competitor analysis, identify strategic advantage, and refine their evaluation capabilities. By using metrics, monitoring techniques and applying strategic analysis frameworks, they will evaluate existing content and campaign efficacy and develop recommendations for enhancement. This course will guide students through conception, execution, and evaluation of strategic campaigns that align with specific business goals. Special emphasis is placed on harnessing the potential of social and digital media, equipping students with proficiency using modern analytics tools for engagement, sentiment, and search analysis, web traffic analysis and influencer research. -To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines HEALTHY CAMPUS: The University of Guelph and the University of Guelph-Humber promote a healthy campus. To guide you with questions you may have around vaccinations (including COVID-19), masking policies (which are currently paused), and other healthier choices to promote health on campus, please refer to the tips on the University of Guelph’s Healthy Campus webpage (https://www.uoguelph.ca/healthy-campus/#containing-the-spread). Please also refer to the University of Guelph COVID-19 Vaccination Policy (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy), which is currently paused but may be un-paused should conditions warrant. Employees working at the University of Guelph-Humber are encouraged to download the Humber Guardian app (https://humber.ca/publicsafety/services/humber-guardian-app), which provides quick access to University of Guelph-Humber campus safety and security resources, emergency contact information, safety services and a safety toolbox. University of Guelph-Humber’s safety measures may change depending on public health directives or the recommendations of public health authorities. - Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: 
30
Anticipated Duties and Responsibilities
Anticipated Duties and Responsibilities: 
Orientation-Training
Office Hours
Preparation
Student Consultation
Lecturing
Email Correspondence/Monitoring
Invigilating Exams
Grading
Other Duties (specified below)
Other Duties Described: 
Instructor may be required to participate in course website training.
Qualifications
Required Qualifications
Degree: 
Masters related to field
Prior Teaching Experience: 
Successful teaching related to field at college or university level
Required competence, capability, skill and ability related to course content: 
3+ years industry experience in the field of analytics.
Preferred Qualifications
Degree: 
PhD in progress related to field
Prior Teaching Experience: 
Many years of successful teaching related to contents of the course.
Specific Preferred competence, capability, skill and ability related to course content: 
Candidates should provide in their application evidence of prior teaching experience and teaching success/excellence related to course content, which may include a dossier, teaching philosophy, examples of teaching innovations, course developments, evaluations of previously taught courses (e.g., peer evaluations and/or student feedback), reference letters, and any other relevant information they wish to have evaluated by the selection committee (some documents on file in the department or program, such as UofGH Student Feedback Questionnaires of courses taught on UofG contracts, may also be used). Relevant scholarly publications in the field. Specific industry experience.
Days Required and Wages
Days and Times Required: 
Section 01: Friday 9:50 AM - 12:30 PM
Period of the Work Agreement (Start Date and End Date): 
August 29, 2025 to December 21, 2025
Wages (per semester, per full-load): 
minimum $7,758.48 (effective 2022/23)
Other Posting Information
Application Deadline (All postings will automatically expire at 11:59 pm on this day): 
Thursday, June 19, 2025
Posting Email Contact: 
ghadmin@guelphhumber.ca
Hiring Contact Information: 
ghadmin@guelphhumber.ca Please apply through the online application process only: http://www.uoguelph.ca/sessional_ta/ NOTE: Applications via e-mail will not be accepted. If you have technical issues with the online application, please contact Computing and Communications Services (CCS) at University of Guelph: Email: 58888help@uoguelph.ca , Phone: 519-824-4120 ext. 58888

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution. For more information, the Office of Diversity and Human Rights (DHR) is a welcoming, safe and confidential one-stop shop for information, training and support on issues relating to diversity and human rights on our campus.
SL work assignments are unionized with CUPE3913 and their terms and conditions of work are covered by the Unit 2 Collective Agreement between the University and CUPE 3913 (email contact: president@cupe3913.on.ca).

All applicants must be eligible to work in Canada specifically at the University of Guelph before applying for an academic work assignment. All successful applicants must perform their work in Ontario and must be able to attend on-campus in-person meetings as required.