Course Number:
BADM*1040 (Business Program)
Other Course Description or Assignment Information:
“IMPORTANT NOTE REGARDING FALL 2020 WORK ASSIGNMENTS AND COURSE DELIVERY: When applying for this work assignment, please be aware that the course is being delivered in a remote delivery format. Requirements for Fall 2020 course delivery include: -Course should be designed and delivered within an inclusive and accessible learning environment consistent with the principles of Universal Instructional Design (see: https://opened.uoguelph.ca/student-resources/Universal-Instructional-Design). Please contact Justin Medak at justin.medak@guelphhumber.ca should you like to discuss the remote delivery format of this course prior to making an application.” - This course provides an overview as well as a foundation for further studies of all aspects of marketing as practiced in Canada today both domestically and internationally. Product, price, promotion and distribution frameworks are examined both as separate and integrated subsets of the marketing mix within strategies oriented toward satisfying consumer wants and needs to achieve organizational objectives. - To view course outlines from previous offerings of this course, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
Projected Class Enrolment: