BADM*4390 (Business Program)
Other Course Description or Assignment Information:
“IMPORTANT NOTE REGARDING FALL 2020 WORK ASSIGNMENTS AND COURSE DELIVERY: When applying for this work assignment, please be aware that the course is being delivered in a remote delivery format. Requirements for Fall 2020 course delivery include: -Course should be designed and delivered within an inclusive and accessible learning environment consistent with the principles of Universal Instructional Design (see: https://opened.uoguelph.ca/student-resources/Universal-Instructional-Design). Please contact Justin Medak at email@example.com should you like to discuss the remote delivery format of this course prior to making an application.” - In this course students will explore the concept of relationship marketing as it relates to a philosophy adopted by organizations, focusing on satisfying customers’ needs in order to gain their long-term trust and loyalty. Students will examine the strategic considerations including profit potential and customer retention, which are associated with the philosophy and why it is appropriate for many, although not necessarily all, organizations. In addition, ideas around management and commitment to cultural change in business will also be discussed from a relationship marketing perspective.
- To view course outlines from previous offerings of this course, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
Projected Class Enrolment: