MDST*3230 (Media Studies Program)
Fundamentals of Media Management
Other Course Description or Assignment Information:
IMPORTANT NOTE REGARDING FALL 2020 WORK ASSIGNMENTS AND COURSE DELIVERY: When applying for this work assignment, please be aware that the course is being delivered in a remote delivery format. Requirements for Fall 2020 course delivery include:
-Course should be designed and delivered within an inclusive and accessible learning environment consistent with the principles of Universal Instructional Design (see: https://opened.uoguelph.ca/student-resources/Universal-Instructional-Design).
Please contact Kathy Ullyott at Kathy.email@example.com should you like to discuss the remote delivery format of this course prior to making an application.
This course provides an overview as well as a foundation in the fundamentals of media management. The basic functions of media as a business and management to be examined include: operations, human resources, advertising sales and marketing, finance, and strategic management. Business ownership, competition within a digital environment, and the political and economic realities of media as a business in Canada today will also be discussed.
To view course outlines from previous offerings of this course, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
Projected Class Enrolment: