Course Number:
MDST*1000 (Media & Communication Studies Program)
Course Name:
Introduction to Media Management
Other Course Description or Assignment Information:
From the foundational principles of effective leadership to budgeting, this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business. It explores the economics of media convergence and evolving communications technologies and their impact on the internal operations of media organizations, a knowledge of which will prove essential for students pursuing careers in broadcasting, marketing, advertising, public relations or content strategy.
-To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines
IMPORTANT NOTE: University of Guelph-Humber will progress its return to more conventional course delivery and offer in-person instruction for many courses in Winter 2022 in line with the Vice-Provost’s letter of Oct 14, 2021 (https://www.guelphhumber.ca/covid-info). Compliance with the University of Guelph COVID-19 Vaccination Policy (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy) will continue to be required. To access the University of Guelph-Humber (Humber College campus), you will also be asked to complete Humber College’s Guardian App Self-Assessment before every visit to campus. More information on University of Guelph-Humber’s Return to Campus can be found at: https://www.guelphhumber.ca/campus-return.
IMPORTANT NOTE REGARDING WINTER 2022 WORK ASSIGNMENTS AND COURSE DELIVERY (FOR SECTIONS LISTED AS IN-CLASS): Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as ‘In-Class’ may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus.
- Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: