MDST*3470 (Media & Communication Studies Program)
Other Course Description or Assignment Information:
In this course, students focus their broader investigation of the project lifecycle with an in-depth examination of content audit and analysis processes. To design an effective promotional campaign, the content strategist must analyze the efficacy of the organization's existing digital assets in order to determine which items are advancing, and which are hindering, the pursuit of business objectives. To this end, students will conduct detailed content inventories, qualitative and quantitative analyses of asset performance, and metadata analytics aimed at leveraging existing resources to promote audience engagement. Students will then propose a strategic campaign based on the results of a detailed positioning report that includes these metrics.
-To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines
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IMPORTANT NOTE REGARDING WINTER 2024 WORK ASSIGNMENTS AND COURSE DELIVERY (FOR SECTIONS LISTED AS IN-CLASS): Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as “In-Class” may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus.
- Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: