SL274329-Winter 2024-MDST*3470 (Media & Communication Studies Program) Audits and Analysis

Sessional Lecturer Work Assignment
Sessional Lecturer, Unit 2
Academic Unit: 
Guelph Humber Programs
Semester(s) of Assignment(s): 
Winter 2024
Number of Available Work Assignment(s) / Sections: 
1
Level of Work Assignment(s): 
1
Right of First Refusal (RoFR)
A Sessional Lecturer holds a RoFR (i.e., for a particular course) if they have successfully taught the course in the past six (6) semesters. A SL who holds a RoFR to this course is required to exercise their right by way of the online hiring system. Also see: What is Right of First Refusal (RoFR)?
A Sessional Lecturer Currently Holds a Right of First Refusal for this Course: 
Yes
Number of Assignments that Carry the Right of First Refusal: 
1
Course Details
Course Number: 
MDST*3470 (Media & Communication Studies Program)
Course Name: 
Audits and Analysis
Course Format: 
In-Class
Course Description: 
See Course Calendar
Other Course Description or Assignment Information: 
In this course, students focus their broader investigation of the project lifecycle with an in-depth examination of content audit and analysis processes. To design an effective promotional campaign, the content strategist must analyze the efficacy of the organization's existing digital assets in order to determine which items are advancing, and which are hindering, the pursuit of business objectives. To this end, students will conduct detailed content inventories, qualitative and quantitative analyses of asset performance, and metadata analytics aimed at leveraging existing resources to promote audience engagement. Students will then propose a strategic campaign based on the results of a detailed positioning report that includes these metrics. -To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines IMPORTANT NOTE: The University of Guelph has vaccination and masking policies that may be altered with limited notice depending on COVID-19 circumstances and advice from government, public health authorities, and prevailing science. Currently, the vaccination and masking policy is paused but may resume with little advance notice to address the health risks. Should this occur, vaccinations will be required. You can choose to submit proof of vaccination before your start date (https://uoguel.ph/vaccination-status). The U of G’s COVID-19 Vaccination Policy can be found here (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy). More COVID-related information can be found here, https://www.uoguelph.ca/covid19/covid-info-for-faculty-and-staff. Everyone is encouraged to continue to complete the self-screening in the Humber College’s Guardian App before coming to the University of Guelph-Humber (Humber College campus) each time. More information on coming to campus at the University of Guelph-Humber’s can be found at: https://www.guelphhumber.ca/coming-to-campus. IMPORTANT NOTE REGARDING WINTER 2024 WORK ASSIGNMENTS AND COURSE DELIVERY (FOR SECTIONS LISTED AS IN-CLASS): Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as “In-Class” may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus. - Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: 
18
Anticipated Duties and Responsibilities
Anticipated Duties and Responsibilities: 
Orientation-Training
Office Hours
Preparation
Student Consultation
Lecturing
Email Correspondence/Monitoring
Invigilating Exams
Grading
Other Duties (specified below)
Other Duties Described: 
Instructor may be required to participate in course website training.
Qualifications
Required Qualifications
Degree: 
Masters related to field
Prior Teaching Experience: 
Successful teaching related to field at college or university level
Required competence, capability, skill and ability related to course content: 
Substantive knowledge of the course content area.
Preferred Qualifications
Degree: 
PhD related to field
Other
Post-graduate degree related to field
Prior Teaching Experience: 
Many years of successful teaching related to contents of the course.
Specific Preferred competence, capability, skill and ability related to course content: 
Candidates should provide in their application evidence of prior teaching experience and teaching success/excellence related to course content, which may include a dossier, teaching philosophy, examples of teaching innovations, course developments, evaluations of previously taught courses (e.g., peer evaluations and/or student feedback), reference letters, and any other relevant information they wish to have evaluated by the selection committee (some documents on file in the department or program, such as UofGH Student Feedback Questionnaires of courses taught on UofG contracts, may also be used). Relevant scholarly publications in the field. Specific industry experience.
Days Required and Wages
Days and Times Required: 
Section 01: Monday 6:05 PM - 8:45 PM
Period of the Work Agreement (Start Date and End Date): 
January 4, 2024 to April 28, 2024
Wages (per semester, per full-load): 
minimum $7,758.48 (effective 2022/23)
Other Posting Information
Application Deadline (All postings will automatically expire at 11:59 pm on this day): 
Friday, November 24, 2023
Posting Email Contact: 
ghadmin@guelphhumber.ca
Hiring Contact Information: 
ghadmin@guelphhumber.ca Please apply through the online application process only: http://www.uoguelph.ca/sessional_ta/ NOTE: Applications via e-mail will not be accepted. If you have technical issues with the online application, please contact Computing and Communications Services (CCS) at University of Guelph: Email: 58888help@uoguelph.ca , Phone: 519-824-4120 ext. 58888

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution. For more information, the Office of Diversity and Human Rights (DHR) is a welcoming, safe and confidential one-stop shop for information, training and support on issues relating to diversity and human rights on our campus.
SL work assignments are unionized with CUPE3913 and their terms and conditions of work are covered by the Unit 2 Collective Agreement between the University and CUPE 3913 (email contact: president@cupe3913.on.ca).

All applicants must be eligible to work in Canada specifically at the University of Guelph before applying for an academic work assignment. All successful applicants must reside in Ontario and must be able to attend on-campus in-person meetings as required