Course Number:
BADM*2020 (Business Program)
Other Course Description or Assignment Information:
- Consumer Behaviour provides an overall examination of the economic, social, cultural and psychological factors that affect consumers in the marketplace. The course examines the consumer from two perspectives - first, the effects of internal forces on an individual including perceptions, motivations, lifestyles and attitudes, then second, the effects of external factors as a group member considering family and group influences, including age, gender, social class, social, religious, regional, household and other sub-cultural and cultural influences.
- To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines
HEALTHY CAMPUS: The University of Guelph and the University of Guelph-Humber promote a healthy campus. To guide you with questions you may have around vaccinations (including COVID-19), masking policies (which are currently paused), and other healthier choices to promote health on campus, please refer to the tips on the University of Guelph’s Healthy Campus webpage (https://www.uoguelph.ca/healthy-campus/#containing-the-spread). Please also refer to the University of Guelph COVID-19 Vaccination Policy (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy), which is currently paused but may be un-paused should conditions warrant. Employees working at the University of Guelph-Humber are encouraged to download the Humber Guardian app (https://humber.ca/publicsafety/services/humber-guardian-app), which provides quick access to University of Guelph-Humber campus safety and security resources, emergency contact information, safety services and a safety toolbox. University of Guelph-Humber’s safety measures may change depending on public health directives or the recommendations of public health authorities.
- Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: