Course Number:
BADM*3400 (Business Program)
Course Name:
Introduction to Business Analytics
Other Course Description or Assignment Information:
- This course explores how data can be used to forecast what customers will buy, where stock prices might go, and which borrowers will repay their loans. Working in a lab with computer software, students learn the core techniques of data analysis, including data mining, pattern detection, graphic visualization, and modelling. The focus of the course will be on the practice of prediction, with students building and testing their own models to inform decision making in areas such as marketing, accounting, finance, and strategy. Students also learn how to communicate their analysis and thus will be expected to present their models.
- To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines
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- Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: