Workshop - Elevating your Social Media Brand

Social media is an effective tool that can expand your brand or company to internal and external audiences. When growing a business through a social media channel, it is crucial to understand how to make your content accessible, how to plan content, and how to decide what platforms best represent your brand. In this workshop, we will provide practical steps to help you create a consistent brand that aligns with the story behind your company or department.

Topics Covered:

• Creating a Brand Palette
• How to increase your following on social media
• How to create content
• Picking the best social channel to effectively grow your brand/company
• How to create a content calendar for your social channels and why you need one

This workshop is intended for U of G students, alumni or staff that use social media to promote their department, student club or company.