University of Guelph

1996-97 Undergraduate Calendar

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X--Degree Programs

Marketing Studies

Department of Consumer Studies, College of Family and Consumer Studies

Honours Program Minor

A minimum of 10 courses is required:

26-100 Marketing
36-110 Introductory Macroeconomics
36-120 Introductory Microeconomics
36-274 Economic Statistics
OR
89-206 Statistics for Business Decisions

Restricted Electives

In addition to the 4 courses listed above, 6 restricted electives are required from the following list, 2 of which must be at the 400 level and 2 at the 300 or 400 level:

02-425 Business Policy
26-202 Information Management
26-230 Technology and the Consumer
26-260 Fundamentals of Consumer Behaviour
26-303 Research Methods
26-304 Business and Consumer Law
26-310 The Family in the Canadian Economy
26-360 Consumer Information Processes
26-362 Advertising Management
26-404 Management in Product Development
26-405 Consumer, Business and Government Relations
26-437 Marketing Strategy
36-220 Industrial Relations
36-231 Intermediate Microeconomics
36-272 Business History
36-320 Economics of Industrial Relations
36-356 Theory of Finance
36-478 Advanced Industrial Organization
36-480 Theory of Strategic Management
85-250 Management in Organizations
1996-97 Undergraduate Calendar
X--Degree Programs
Bachelor of Arts--B.A.

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Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.