Juan Wang | Gordon S. Lang School of Business and Economics

Juan Wang

Assistant Professor
Department of Marketing and Consumer Studies
Phone number: 
ext. 58760
Macdonald Institute (MINS), Room 202D

Juan Wang is an Assistant Professor at the department of Marketing and Consumer Studies, University of Guelph. She obtained her Ph.D. from the Ivey Business School, University of Western Ontario (Canada). Her research stream focuses on how consumers learn and evaluate new products and new experiences, as well as consumer information processing in relation to consumer-brand relationship. Juan's research has been published in the Journal of Consumer Psychology (JCP), Journal of the Academy of Marketing Science (JAMS), and Review of Marketing Research, as well as invited for revision at Journal of Consumer Research (JCR). Prior to joining in CBE at the University of Guelph, Juan worked as an Assistant Professor at the University of Ontario Institute of Technology. And prior to starting her Ph.D., she spent several years working in the banking industry.

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  • New Product Learning/Adoption
  • Experiential Consumption
  • Consumer-Brand Relationship

“When One Bad Apple Spoils Consumers’ Judgment of the Brand: Exposure to an Employee’s Non-Workplace Transgression and Potential Remedies,” with Johnson, A.R. and Folkes, V (2018), Journal of the Academy of Marketing Science, 46(4): 725-743.

“Identification and Attachment in Consumer-Brand Relationships”, with Sen, S., Johnson, A.R., and Bhattacharya, C.B. (2015), Review of Marketing Research, June 12: 151-174.

“How Context Shapes Category Inferences and Attribute Preference for New Ambiguous Products,” with Noseworthy, T. and Islam, T. (2012), Journal of Consumer Psychology, 22(October), 529-524.