Timothy Dewhirst | Gordon S. Lang School of Business and Economics

Timothy Dewhirst

Photograph of Timothy Dewhirst
Professor, Senior Research Fellow in Marketing and Public Policy
Department of Marketing and Consumer Studies
Phone number: 
ext. 53328
(519) 823-1964
Macdonald Institute (MINS), Room 200


Timothy (Tim) Dewhirst, Ph.D., is Professor in the Department of Marketing and Consumer Studies and a Senior Research Fellow in Marketing and Public Policy at the Gordon S. Lang School of Business and Economics.  He has been situated at the University of Guelph since 2007.  He served as a visiting scholar in the Faculty of Medicine at the University of California, San Francisco during 2004 (as a Canada-U.S. Fulbright Scholar), University of Sydney’s Medical School in Australia during 2013, and Hanyang University’s Department of Advertising and Public Relations in South Korea during 2016.  Tim has taught courses pertaining to basic principles of marketing, marketing and society, sports, arts and entertainment marketing, and marketing communications at the undergraduate level, as well as research methods, marketing theory, and marketing management at the graduate level.  His general research interests include brand strategy, business ethics, marketing and public policy, marketing and society, marketing history, marketing communication and advertising, and sports and entertainment marketing.

In particular, much of his research has analyzed internal tobacco industry documents, made public from litigation, to provide summary evidence of the marketing and research agendas of various tobacco firms.  He is Associate Editor of the journal, Tobacco Control, and serves on the Editorial Review Board for the Journal of Public Policy and Marketing.  Additionally, he served as an invited consultant for the WHO with respect to Article 13 guidelines, concerning cross-border advertising, promotion, and sponsorship of the Framework Convention on Tobacco Control (FCTC) .  He has served as a contributing author of two U.S. National Cancer Institute (NCI) tobacco control monographs, namely monograph 13 and 19, and his work has also been published in the Journal of Business Ethics, Journal of Public Policy and Marketing, Journal of Advertising, Journal of Historical Research in Marketing, and Tobacco Control.  He has provided expert testimony in tobacco litigation in Canada, the U.S., and internationally.


  • B.P.H.E., University of Toronto
  • M.A., Queen's University
  • Ph.D., University of British Columbia


  • Marketing and society
  • Marketing and public policy
  • Business ethics
  • Brand strategy
  • Marketing communication and advertising
  • Marketing history
  • Sports and entertainment marketing


Open to advising MSc students:  YES

Open to advising PhD students:  YES