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International Institute for Sport Business and Leadership

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  2. Gordon S. Lang School of Business and Economics

A global leader in sport business research.

The vision of the institute is to be the sought, referenced and intellectual home of sport business research in Canada, and the choice of doctoral students, media organizations, thought leaders and international collaborators in the field.

The Institute collaborates with academics and industry from across the world to produce peer-reviewed and industry-impacting research of the highest quality and be recognized as a place where future scholars in sport business are trained. The work, membership and application of the institute will seek equity, balance and relevance to all genders, diverse groups, indigenous peoples, and persons with a disability.

IISBL Research and News

Caitlin Clark

The Women’s Trading Card Market Is Untapped. Can Caitlin Clark Change That?

Just how much is Caitlin Clark changing the tide for women's sports? Dr. Ann Pegoraro talks to Front Office Sports about it.

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Johnston Green

Sustainable Practices Good for Business During Economic Crises

Companies prioritizing sustainability in their business strategies are better positioned to survive during times of crisis and experience economic growth, new research from the University of Guelph has found.

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a photo of the Canadian womens professional hockey team playing against USA

Expert Alert

Watch as Dr. Pegoraro shares her expertise on the continued growth and popularity and how athletes are leveraging social media in the battle for equity in sport.

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Contact us:

Dr. Ann Pegoraro
Director, International Institute for Sport Business and Leadership
Lang Chair in Sport Management
pegoraro@uoguelph.ca

Dr. Lianne Foti

Dr. Kathleen Rodenburg

Dr. Heather Kennedy