X--Degree Programs
Department of Consumer Studies, College of Family and Consumer Studies
The Marketing Management major is interdisciplinary and follows a liberal education philosophy.
Courses to be followed are from many disciplines, departments and colleges within the University, and are designed to span 5 component areas of study:
The approach taken in this major also places a special emphasis on research techniques for marketing as well as to the requirements of marketing as a functional area of management. Students, while following the prescribed courses, may choose their electives in such a manner as to provide a particular applied focus to their marketing studies by a judicious choice from the other courses offered by the Department or the University. The major is administered by the Department of Consumer Studies in the College of Family and Consumer Studies and students are urged to consult the departmental advisor or B.Comm. program counsellor.
For the Marketing Management major, 32 courses (6 elected from lists) are required and the remainder are electives.
* or 26-310 in semester 6
* if 26-361 not chosen in semester 5
Major
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Semester 7
Semester 8
List A -Restricted Electives (choose 2 from any 1 subgroup)
List B -Restricted Electives (choose 2)
1996-97 Undergraduate Calendar
X--Degree Programs Bachelor of Commerce-- B.Comm |
Last revised: August 28, 1996. Contact: ccrenna@registrar.uoguelph.ca.