Peer-reviewed Publications

Featured Publications

Tongzhe Li Jacob Fooks, Kent D. Messer, and Paul Ferraro, 2019. "A Field Experiment to Estimate the Effects of Anchoring and Framing on Residents’ Willingness to Purchase Water Runoff Management Technologies.Resource and Energy Economics, In Press.

Olesya Savchenko, Tongzhe Li, Maik Kecinski, and Kent D. Messer. 2019. "Does Food Processing Mitigate Consumers’ Concerns about Crops Grown with Recycled Water?Food Policy, In Press.


Relevant publications by lab members (* indicates students): 

Tongzhe Li and Kent D. Messer, 2019. "To Scan or Not to Scan: The Question of Consumer Behavior and QR Codes on Food Packages.Journal of Agricultural and Resource Economics, Vol. 44, Issue 2, pp. 311-327.

Alix T. Whiting*, Maik Kecinski, Tongzhe Li, Kent D. Messer, Julia Parker*, 2019. "The Importance of Selecting the Right Messenger: A Framed Field Experiment on Recycled Water Products.Ecological Economics, Vol. 161, pp. 1-8.

Alisher Mamadzhanov, Jill J. McCluskey, and Tongzhe Li, 2019. "Willingness to Pay for a Second-generation Bioethanol: A Case Study of Korea.Energy Policy, Vol. 127, pp. 464-474.

Mirzobobo Yormirzoev, Ramona Teuber, and Tongzhe Li. 2019. "Food Quality versus Food Patriotism: Russian Consumers Preferences for Cheese after the Food Import Ban.British Food Journal, Vol. 121, Issue 2, pp. 371-385.

Olesya Savchenko, Maik Kecinski, Tongzhe Li, and Kent D. Messer, 2019. "Reclaimed Water and Food Production: Cautionary Tales from Consumer Research.Environmental Research, Vol. 170, pp. 320-331.

Tongzhe Li, Jill J. McCluskey, and Kent D. Messer, 2018. "Ignorance is Bliss? Experimental Evidence on Wine Produced from Grapes Irrigated with Recycled Water.Ecological Economics, Vol. 153, pp. 100-110.

Tongzhe Li, Maik Kecinski, and Kent D. Messer, 2018. "Behavioral Responses to Science-based Eco-labeling: Gold, Silver, or Bronze.Applied Economics, Vol. 50, Issue 39, pp. 4250-4263.

Olesya Savchenko, Maik Kecinski, Tongzhe Li, Kent Messer, and Huidong Xu*. 2018. "Fresh Foods Irrigated with Recycled Water: A Framed Field Experiment on Consumer Response." Food Policy, Vol. 80, pp. 103-112.

Tongzhe Li and Jill J. McCluskey, 2017. "Consumer Preferences for Second-generation Bioethanol.Energy Economics, Vol. 61, pp.1-7.

Tongzhe Li, John C. Bernard, Zachary A. Johnston*, Kent D. Messer, and Harry M. Kaiser, 2017. "Consumer Preferences Before and After a Food Safety Scare: An Experimental Analysis of the 2010 Egg Recall." Food Policy, Vol. 66, pp. 25-34.

Kent D. Messer, Joshua M. Duke, Lori Lynch, and Tongzhe Li, 2017. "When Does Public Information Undermine the Efficiency of Reverse Auctions for the Purchase of Ecosystem Services?" Ecological Economics, Vol. 134, pp. 212-226.

Tongzhe Li, Maik Kecinski, and Kent D. Messer, 2017. "Heterogeneous Responses and Demographic Differences for Oyster Consumption: Evidence from Field Experiments.Agricultural and Resource Economics Review,Vol. 46, Issue 2, pp. 296-314.

Tongzhe Li, 2016. "Who Does Not Want Income Equality?: An Analysis of Public Choice under Income Comparison." Social Sciences,Vol. 5, Issue 3, pp. 1-17.