Institutes, Centres and Labs | Gordon S. Lang School of Business and Economics

Institutes, Centres and Labs

Lang's community of centers, institutes, and laboratories offer innovative opportunities to faculty, students and business partners to conduct world-class research with impact. Whether you're curious about sustainable commerce, integrating design-thinking and entrepreneurship, harnessing data analytics or tackling complex social challenges, there are plenty of ways for to pursue your passion. 



International Institute for Sport Business and Leadership (IISBL)

The hub of sport management research at Lang, the IISBL aims to be the home of sport business research in Canada. The Institute boasts an impressive executive advisory board from a wide range of sectors within the sports industry, including academia and media.

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Institute for Sustainable Commerce (ISCG)

Lang's ISCG supports and advances research and curriculum innovations related to business sustainability, corporate social responsibility and circular economy innovations. The Institute acts as a hub for the generation of new research and dissemination of knowledge while being collaborative and inclusive.


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John F. Wood Centre for Business and Student Enterprise

The Wood Centre provides transformational learning experiences through entrepreneurial thinking for students, faculty and alumni of the University of Guelph. They offer innovative and sustainable solutions to economic, social and environmental problems by empowering future business leaders committed to community engagement and a sustainable future.


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Marketing Analytics Centre

The Marketing Analytics Centre engages academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics. Located in the Department of Marketing and Consumer Studies within Lang, the centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.


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Teaching and Research Labs 

Anita Stewart Memorial Food Lab

The Anita Stewart Memorial Food Laboratory is a teaching culinary studio that inspires students, researchers, food professionals, and eaters to learn about food. As part of the Gordon S. Lang School of Business and Economics, the facility teaches University of Guelph nutrition and hospitality students about food preparation, safety and culture. It also acts as an event space and broadcast studio for researchers to share their knowledge of food across the globe.


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Food Innovation Research Lab

The Food Innovation Research Lab includes both the Longo's Food Lab and the Schneider's Research Lab.

Longo's Food Lab: Resembling an actual grocery store with fully stocked shelves and check-out counter, the Longo’s Food Retail Lab utilizes eye-tracking equipment and cameras to gauge buyer behaviour patterns as consumers shop. Researchers will explore a number of areas including how consumers value and learn about different foods, and their decision making when purchasing and consuming foods.


The Schneider’s Research Lab is equipped with computer monitors that allow researchers to gauge participant reactions to advertising, complete surveys and other analyses. The Lab can also facilitate research in PJs Restaurant to explore customer behaviours, eating patterns, menu design and many other important foodservice topics. Research objectives that could be investigated by these lab spaces include; how consumers value different foods, how consumers learn about different foods, consumer decision-making processes for purchasing and consuming foods