Summer Electives at the Lang School

This course focuses on providing students with essential knowledge related to career development and planning to help support their success in the workplace. With a focus on mentorship and networking strategies, students will learn the value of seeking guidance from professionals in their field, fostering meaningful connections, and leveraging relationships to enhance their personal and professional growth. Students will also explore the importance of mental well-being and diversity, equity, and inclusion through allyship in a career context. By the end of the course, learners will develop a clearer understanding of their career aspirations, and be equipped with the tools to proactively pursue their goals with confidence.

Offering(s): Offered through Distance Education format only.

Restriction(s): MGMT*3400

Department(s): Department of Management

This course provides an overview of business communication by reviewing and discussing key issues (such as ethics and globalization), and the components of a business plan. Weekly lectures are supplemented by discussions of business cases and hand-in assignments designed to introduce students to basic business communication skills

Offering(s): Also offered through Distance Education format.

Restriction(s): Restricted to students in BCOM, MKTG minor, PM minor, and BAH.EURS.

Department(s): Department of Marketing and Consumer Studies

This course explores the dynamic field of digital marketing and allows students to discover how businesses engage audiences online. It introduces foundational marketing principles through global examples of strategies, analytics, and tactics used by digital marketers today. Students will become familiar with essential digital tools and concepts in owned, earned, and paid media such as search engine optimization, search engine marketing, and customer relationship management.

Offering(s): Offered through Distance Education format only.

Restriction(s): Not available to students registered in BCOM.MKMN and BCOM.MKMN:C.

Department(s): Department of Marketing and Consumer Studies

This course provides an overview of sport management and leadership concepts and an introduction to the different contexts of sport including the youth, community and scholastic sport and recreation, professional, and international sport. Topics covered include the history of sport management, the relevance and practice of managerial and leadership concepts within sport, diversity and ethical issues in sport, and sustainability practices in sport.

Offering(s): Offered through Distance Education format only

Equate(s): HTM*1020

Department(s): Department of Management

This course delves into the intricacies of understanding and engaging consumers within the dynamic landscape of the sports industry. Students will explore the fundamental principles and theories that underpin consumer behavior, applying them specifically to the context of sports. Key topics include the psychological and sociological factors influencing sport consumption, including motivation, identity, and social influences. Students will analyze sport consumer activity and engagement through the lens of fandom, examining the emotional and cognitive connections that individuals develop with sport activities, athletes, teams, and brands. The course will also address the unique characteristics of sport fandom, such as loyalty and brand allegiance, providing a basic understanding of what makes sport fandom so interesting, distinct, and lucrative.

Offering(s): Offered through Distance Education format only

Restriction(s): Not available to students registered in BCOM.SPMT, BCOM.SPMT:C and MIN.SPMT programs.

Department(s): Department of Management