Marketing Analytics Centre
Using insights to drive decision making.
The U of G's Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights.
The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics.
Located in the Department of Marketing and Consumer Studies within the Gordon S. Lang School of Business and Economics at U of G, the centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.