Marketing Analytics Centre | Gordon S. Lang School of Business and Economics

Marketing Analytics Centre

macdonald institute

Using insights to drive decision making.

The U of G's Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights.

The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics.

Located in the Department of Marketing and Consumer Studies within the College of Business and Economics at U of G, the centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.


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