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Sport and Event Management Major

Sport and Event Management

Admission Requirements

Become a Leader in Sport and Event Management

 Engage in Interdisciplinary Sport Studies

Through commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop knowledge of key sport aspects, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.

 Go Beyond the Classroom

Courses in the Sport and Event Management major extend beyond the traditional lecture-based format to include community-based group projects, guest lecturers, in-class simulations and case-based learning to help pair academic expertise and theory with industry experience.

 Build Your Network

Connect with the Guelph Sports Management Association student group, which hosts an annual job fair where students can network with industry employers, as well as Lang’s International Institute for Sport Business and Leadership advisory board to delve into today’s sport world as it relates to curriculum.

Why Sport and Event Management?

Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.

Courses extend beyond that of the classroom into in-field experience, guest lecturers, and connection with the Guelph Sports Management Association and Lang’s International Institute for Sport Business and Leadership.

Students in the Sport and Event Management (SPMT) program at the University of Guelph might also be interested in studying Management, Economics and Finance, Marketing Management, or select from our other majors.

What You Will Learn

Semester 1
  • Introductory Financial Accounting
  • Introductory Microeconomics
  • Introductory Marketing
  • Introduction to Business
Semester 2
  • Introductory Macroeconomics
  • Individuals and Groups in Organizations
  • The Business of Sport and Event Tourism
  • Business Mathematics

Semester 3
  • Management Accounting
  • Communication and Media Strategy in Sport and Events
  • Information Management
  • Statistics for Business Decisions
Semester 4
  • Introduction to Finance
  • Event Management
  • Research Methods
  • Business and Consumer Law
  • Business Career Preparation

Semester 5
  • The Impact of Business on Sport Industry
  • Service Operations Analysis
  • Destination Management and Marketing
  • Business Analytics
Semester 6
  • Human Resources Management
  • Sales, Sponsorship and Stakeholder Engagement in Sport
  • Corporate Social Responsibility
  • Financial Management

Semester 7
  • Experiential Learning and Leadership in the Service Industry
  • Hospitality Development, Design and Sustainability
  • Strategic Management
Semester 8
  • Advanced Concepts in Sport and Event Management
  • Hospitality Revenue Management

Explore All Courses

Gain Valuable Experience Through Co-op

Our Sport and Event Management co-op provides over 20 months of real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving students’ job search skills, work performance and networking abilities, and boosting resume experience.

Co-op experiences can include:

  • Supporting the hosting of a national championship.
  • Event marketing for professional sports teams.
  • Measuring the economic, environmental and social impact of sports and events.

Learn more about the Sport and Event Management co-op

Scholarships

In 2021, more than $42.7 million in scholarships was awarded to U of G students. Learn more about applications, requirements and available Scholarships.

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