Animated Content


Animated content that continually moves, blinks, scrolls or updates automatically can be distracting to users. It can pose a barrier for people who have trouble reading quickly or anyone who has trouble tracking moving objects. In addition, any visual content that flashes more than three times in a second could possibly trigger a seizure. 

How to Fix

  • Provide a keyboard accessible mechanism for users to pause, stop or hide animated content.
  • Ensure that after content has been paused or stopped, it can be restarted again from the point where it was stopped.
  • Ensure that the mechanism can be easily perceived.

What to Fix

Moving, Blinking, and Scrolling Content

Moving, blinking and scrolling content is any visible content that conveys a sense of motion. It starts automatically, lasts more than five seconds, and is presented in parallel with other content. Examples include: Slideshows, animation, online games, and any content which automatically scrolls.

Auto-Updating Information

Auto-updating information is any content that updates or disappears based on a preset time interval. It starts automatically and is presented in parallel with other content. Examples include: audio, weather, news, stock price updates, and automatic presentations or messages.


The only exception is if the moving, blinking, scrolling, or auto-updating content is part of an activity where it is essential, and if removed, would fundamentally change the information or functionality of the content; and the information and functionality cannot be achieved in another way that would conform.

Things to Avoid

  • Remove any web content that flashes more than three times in any one second period.
  • <blink>Do not use the blink element.</blink>

External Resources

  1. Understanding Success Criterion 2.2.1 Timing Adjustable (Level A)
  2. Understanding Success Criterion 2.2.2 Pause, Stop, Hide (Level A)
  3. Understanding Success Criterion 2.3.1 Three Flashes or Below Threshold (Level A)