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Happening at Lang
Philip Morris International’s Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow
Dr. Timothy Dewhirst is the lead author of a new study that examines the tobacco company’s marketing objectives for transforming the brand identity of its Formula 1 Ferrari race team partnership.
UGSRP hosted a conference for Ontario Hospitality students called Future Proofing Foodservice. The event was free to attend and featured 14 speakers discussing topics such as local food systems and circularity in foodservice.
Written by Nabhan Refaie, a PhD Candidate in Management (Organizational Behaviour) at the Lang School.
The Gryphons defeated the Varsity Blues in front of a sold-out crowd of 1,200 fans on Thursday night for the inaugural Business Cup.
President, CEO and co-founder of the Indigenous Tourism Association of Canada receives Honourary Degree
Keith Henry, President, CEO and co-founder of the Indigenous Tourism Association of Canada received an Honorary Degree at the U of G's fall 2023 convocation ceremony.
Student leaders, Addy Maplas and Jas Singh are hosting “Future Proofing Foodservice”, a sustainability conference at our School of Hospitality, Food, and Tourism Management (HFTM) on Saturday, October 14th, 2023.
CBRE supports Lang with $100,000 donation to the Guelph Real Estate Alliance (GREA) campaign.
Jessica MacDonald, a recent Lang graduate with an MSc in Marketing and Consumer Studies, writes about her research which explores differences among individuals who are trying to reduce meat consumption.