RIO Recruiting for Market Research Assistant

Student Employment Opportunity - Summer 2022

Working closely with the Technology Transfer Manager, Germplasm, the incumbent will conduct an industry overview (farm to fork value chain analysis focused on the industry within Ontario) for up to three agricultural crops within Ontario. The analysis will include both primary and secondary market research and the information will be used to inform future intellectual property and marketing strategy within the germplasm portfolio of the Research Innovation Office.

If you are interested in supporting innovation at the University of Guelph, this may be a position for you!

As the Market Research Assistant, you would:

• Conduct primary market research such as phone calls, face to face, in-person meetings, and secondary market research such as library and Internet searches.
• Develop questioners/surveys for primary market research.
• Identify main industry players, determine where they fit within the value chain and obtain contact information.
• Identify any boards, associations, or industry groups and determine their influence on the value chain.
• Market overview including market drivers/restrains, industry trends and needs, competition (both public and private breeding programs), SWOT analysis, benefits to Ontario specifically and to Canada more generally.

Read the full posting and apply today through Experience Guelph (Job ID: 100523). Applications accepted until April 26, 2022 at 4pm.