The Department of Marketing and Consumer Studies is committed to:
creating an academic environment for both our faculty and students that is supportive, but intellectually challenging.
the pursuit of knowledge about the Canadian and global marketplace through the conduct of high quality research.
preparing students for life and work in a dynamic and ever-changing marketplace by educating them to be active, engaged citizens.
We accomplish our mission by having:
a strong commitment to conducting research, as evidenced by our growing faculty success with funding and publications.
diversity in faculty expertise, interests and backgrounds, allowing us to teach a broader range of undergraduate courses than most marketing departments and our graduate students to pursue a wide variety of thesis topics.
substantial depth in research methodologies, analytical techniques, and strategic planning, which shapes our graduate and undergraduate program and course offerings.
uniqueness in all of our programs and in our consumer studies heritage/social science orientation.