March 14th - 530 Club Speaker Event - Philip Donne, President of Campbell's Canada
Philip Donne, President of Campbell's Canada will talk about the development of Nourish at the 530 Club Speaker Event on Wednesday, March 14th, 2012 at the Cutten Fields at 5:30 p.m. Please RSVP to email@example.com if you are interested in attending.
The initial goal was to distribute 100,000 cans to food banks in Canada (the product is also very suitable for disaster situations such as the Haiti earthquake for the reasons cited above). All promotion was done through Facebook http://www.facebook.com/CampbellCanada#!/CampbellCanada?sk=app_261676567203556 - a total of 300,000 cans have been donated since the beginning of 2011. The product is now also available in stores with the proceeds going to hunger alleviation.
Phil will talk about aligning CSR with corporate goals and activities, the use of social media in the campaign, development of the product, convincing a skeptical public about CSR initiatives and will be available to answer questions.