Prof Studies Pricing Strategies - what makes consumers open their wallets?

October 10th - Sergio Meza, MCS Faculty Member; You’d have a hard time finding a grocery store that doesn’t carry store-brand products these days. Usually, they are lower-quality than the national brands, but they are also less expensive, so many shoppers will choose them over the pricier competitors. But the store brands and national brands may not really be on a level playing field, says marketing professor Sergio Meza. “The retailer is in charge of pricing for both the national brands and the store brands owned by the retailer. There’s really a conflict of interest here.” The complete article at Guelph.