MCS Research that Counts

Faculty and graduate students in the Department of Marketing and Consumer Studies produce innovative research that is relevant to current marketplace conditions.  Our research is theory-based, methodologically sound and uses sophisticated analytical techniques.  It is often conducted in collaboration with industry professionals, other faculties within the University of Guelph, and other universities. As a result, our results have been presented at conferences and around the world, published in major academic journals and featured in mass television, radio and print media. 

Our faculty have expertise in a wide range of marketplace topics, including consumer behaviour, marketing communications, economics, commercial and residential real estate and international marketing.  Several are acknowledged experts in quantitative and qualitative research methods. Recent faculty research topics include:

  • Public policy issues in housing and community planning
  • Environmental effects on problem gambling behaviour
  • Real Estate listings and time on the market
  • Impact of missing information on consumer product choices
  • Managing and measuring price responsiveness
  • Consumer confusion about the company origin of products
  • Big box retailing in rural communities
  • European Union - developments and issues
  • Consumer brand choice behaviour/consumer decision-making
  • Consumer use of information cues
  • Consumer perceptions of quality
  • Cross-cultural marketing