Why we spend when we mean to save

Posted on Tuesday, November 20th, 2012

Nov. 20th - Sunghwan Yi, a marketing and consumer studies professor, is quoted in the Financial Post today in an article about overspending. Trained in consumer psychology and social cognition, Yi studies excessive buying behaviour and gambling. He has published research on how guilt-proneness sometimes serves as a buffer against compulsive buying. Full article available in the Financial Post.

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