Dr. Timothy (Tim) Dewhirst is an Associate Professor in the Department of Marketing and Consumer Studies at the University of Guelph. Much of his research has been substantively focused on tobacco marketing and public policy. More broadly, his research interests include brand strategy, celebrity endorsements, sponsorship-linked marketing, social marketing, and advertising and public policy. He currently teaches courses related to marketing communications and marketing and society (undergraduate level), as well as marketing theory (graduate level).
Dr. Dewhirst is an Associate Editor of the British Medical Journal publication, Tobacco Control, and he also serves on the Editorial Review Board for the Journal of Public Policy and Marketing. Additionally, he served as an invited consultant for the WHO, in which he was named as an expert for the elaboration of a template for a protocol on cross-border advertising, promotion, and sponsorship (with respect to the Framework Convention on Tobacco Control). In 2004, he was a Canada-U.S. Fulbright Scholar, with the University of California, San Francisco (UCSF) serving as a host institution.