Timothy Dewhirst

Associate Professor
Department of Marketing and Consumer Studies
Email: 
dewhirst@uoguelph.ca
Phone number: 
ext. 53328
Fax: 
(519) 823-1964
Office: 
Macdonald Institute (MINS), Room 200

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About

Biography

Dr. Timothy (Tim) Dewhirst is an Associate Professor in the Department of Marketing and Consumer Studies at the University of Guelph. Much of his research has been substantively focused on tobacco marketing and public policy.  More broadly, his research interests include brand strategy, celebrity endorsements, sponsorship-linked marketing, social marketing, and advertising and public policy.  He currently teaches courses related to marketing communications and marketing and society (undergraduate level), as well as marketing theory (graduate level).

Dr. Dewhirst is an Associate Editor of the British Medical Journal publication, Tobacco Control, and he also serves on the Editorial Review Board for the Journal of Public Policy and Marketing.  Additionally, he served as an invited consultant for the WHO, in which he was named as an expert for the elaboration of a template for a protocol on cross-border advertising, promotion, and sponsorship (with respect to the Framework Convention on Tobacco Control).  In 2004, he was a Canada-U.S. Fulbright Scholar, with the University of California, San Francisco (UCSF) serving as a host institution. 

Education

  • B.P.H.E., University of Toronto
  • M.A., Queen's University
  • Ph.D., University of British Columbia

Research Interests

  • Advertising and public policy
  • Brand strategy
  • Literary theory
  • Market segmentation
  • Marketing history
  • Social marketing
  • Sports and sponsorship-linked marketing
  • Tobacco marketing and public policy

Supervision:

Open to advising MSc students:  YES

Open to advising PhD students:  YES