Associate Professor (retired)
School of Hospitality, Food and Tourism Management
Phone number: ext. 56117
Recently retired, Professor Barth joined the faculty in 1989 after twenty years of food and beverage management experience with Howard Johnson’s, the University of Guelph and Restauronics Services (now Compass Canada Ltd.). He has taught beverage courses (beer, wine and spirits), service operations management and revenue management at the undergraduate and MBA levels. He has supervised 29 graduate students, all of which completed their degrees. He has taught courses at Royal Roads University, the Cold Climate Oenology and Viticulture Institute (Brock University), MCI (Innsbruck) and for the Society of Management Accountants of Ontario. He has also taught hundreds of executives and mid-career professionals in management development programs over his thirty year career. Joe has been a visiting professor at the Australian International Hotel School (Canberra) and at the Universidad de San Andres, Buenos Aires.
Joe has served as the MBA graduate program coordinator, Acting Director of the School of Hospitality, Food and Tourism Management, Associate Dean of the Faculty of Management and President of the University Club of Guelph. He has been a program evaluator for hospitality degree programs offered by Vancouver Island University and Humber College. Professor Barth has provided expert opinions in legal proceedings pertaining to licensed establishments and hotel contract law. He has also worked as a consultant on a great lakes freighter (Canada Steamship Lines), in Nicaragua, and Viet Nam.
Dr. Barth’s personal research interests are in the area of pharmacologically active beverages (including beer, wine, spirits, coffee, tea and energy drinks), bundling, yield management, marketing, pricing and, of all things, pepper. Recent publications are about wine list inventory optimisation, wine label marketing, the efficiency of wine retailing. He has also co-authored journal and conference papers with his MBA graduate students about location models for the Ontario gaming industry, market segment profitability analysis, cruise line rating systems, automated telephone systems and special event promotions. His most recent scholarly work is a book entitled, “Pepper: A guide to the World’s Favourite Spice”, to be released in February 2019.