Brent McKenzie | Gordon S. Lang School of Business and Economics

Brent McKenzie

Department of Marketing and Consumer Studies
Phone number: 
ext. 52111
Macdonald Institute (MINS), Room 201A

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Dr. Brent McKenzie, holds a BA in History from McMaster University, an MBA in Finance and International Business from Dalhousie University, and a PhD in Marketing from Griffith University. He is a leading expert on Marketing (Retail Sector) and Management (Dark Tourism; Transition Economies) theory and practice in the Baltic States of Estonia, Latvia, and Lithuania. He has engaged in extensive research fieldwork, and conducted a number of academic and industry workshops, presentations, and seminars in the Baltic States, and Central and Eastern Europe. He was the first Academic Research Fellow of the Estonian Studies Centre, and has served as a visiting Scholar at Tartu University, The Estonian Business School, Taltech – Tallinn University of Technology, and TTK University of Applied Sciences, in Estonia; Stockholm School of Economics-Riga, in Latvia; ISM University of Management and Economics, in Lithuania. Brent has also supported a number of research, industry, and educational programs with the Embassy of Canada to Latvia; Office of the Embassy of Canada in Estonia; Office of the Embassy of Canada to Lithuania.

B.A., History, McMaster University, M.B.A., Finance, International Business, Dalhousie University, Ph.D., Marketing, Griffith University

  • Marketing Practices in Transition Economies/the Baltic States – Estonia/Latvia/Lithuania
  • Dark Tourism
  • Retail Service Quality and Retail Management
  • Cross-Cultural Research Issues
  • Marketing Metrics
  • Marketing and Retail Trade History
  • Acculturation of International Students in Business/Management



Open to advising MSc students:  YES

Open to advising PhD students:  YES