Mike Clarke | Gordon S. Lang School of Business and Economics

Mike Clarke

Mike Clarke

Mike Clarke

MSc, Marketing and Consumer Studies '09

Director of Research, Facebook


Mike Clarke is a graduate from the U of G's MSc, Marketing and Consumer Studies program, and is a distinguished research leader with experience in product management, marketing analytics and client services/consulting. Previous to joining Facebook as a Director of Research, he led a global team of UX researchers and data scientists at Netflix, focused on emerging partnership technology experiences, growth, pricing, payments and acquisition marketing. 

Prior to his current role, he led a brand insights and analytics team at Google, and advanced product research for a product strategy group at BlackBerry.

Career Highlights

  • Shaping consumer smartphone services and early instant messaging in both research and as a product manager
  • Innovation and thought leadership in the insights and measurement space for digital video (while at Google) as Head of Insights and Measurement in Mountain View and as a member of the Board of Directors for the Advertising Research Foundation, and as an advisor for Google Capital (now known as Capital G)
  • Built a team and led global growth and partnership integration insights as Director of UX and Product Research at Netflix
  • Recently joined Facebook as a Director of Research to help innovate for advertisers globally

Previous Roles

  • Director of Research, Facebook (current)
  • Head of Brand Insights and Measurements, Google
  • Client Management and New Product Solutions, Google
  • Innovation Research and Product Management, Consumer Cloud Services, BlackBerry
  • Product Researcher, Consumer Business, BlackBerry
  • Product Marketer, BlackBerry

As a student

  • MSc, Marketing and Consumer Studies at the University of Guelph
  • PhD, Sociology (Human Computer Interaction) at the University of Waterloo
  • Research interests focused on human computer interaction, specifically on understanding the collaborative practices of building personas using new big data sources


10x10 alumni, 10 years of graduation, 10x10 alumni with impact

The annual 10x10 Alumni with Impact Award recognizes ten University of Guelph business alumni who have achieved rapid and significant growth in their careers, who are within ten years of graduation. These proud and highly engaged University of Guelph alumni have garnered significant responsibility and influence within their respective industries and organizations. 

See all 2019 10x10 Alumni with Impact Award recipients


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