Archie Bonifacio | Gordon S. Lang School of Business and Economics

Archie Bonifacio

Sessional Lecturer
Department of Marketing and Consumer Studies

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Archie Bonifacio is a Sessional Lecturer in the Department of Marketing and Consumer Studies. He began teaching at the University of Guelph in 2015, and has previous taught at Sheridan College Institute of Technology and Advanced Learning.

Outside of the university, Archie works for a financial institution where he oversees Community Giving, ESG and DEI principles, Marketing and Corporate Communications, Public Relations, and Wealth Management. Archie’s career in financial services began over 20 years ago including leadership roles with a full-service brokerage firm where he was responsible for marketing in Canada and led marketing initiatives in the United Kingdom, and the United States.

Archie obtained a Bachelor of Science Degree in Psychology from McMaster University and has a Master of Business Administration from Wilfrid Laurier University. His designations include Certified Financial Planner, Fellow of the Canadian Securities Institute and Responsible Investment Specialist. 

Marketing: The Core

6th Edition

1260326942 · 9781260326949

By Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio, Donna Dumont, Carol Bureau

© 2021 | Published: February 11, 2021

Advanced Executive Education Certificate, Smith School of Business, Toronto, Ontario 2022

Master of Business Administration, Wilfrid Laurier University, Waterloo, Ontario

Adult Education Certificate, Sheridan Institute of Technology and Advanced Learning, Oakville, Ontario

Bachelor of Science, McMaster University, Hamilton, Ontario