Brent McKenzie | Gordon S. Lang School of Business and Economics

Brent McKenzie

Associate Professor
Department of Marketing and Consumer Studies
Phone number: 
ext. 52111
Macdonald Institute (MINS), Room 201A

Dr. Brent McKenzie, (Associate Professor), is a leading expert on Marketing (Retail Sector) and Management (Dark Tourism; Transition Economies) theory and practice in the Baltic States of Estonia, Latvia, and Lithuania. He has engaged in extensive research fieldwork, and conducted a number of academic and industry workshops, presentations, and seminars in the Baltic States, and Central and Eastern Europe. He serves as Associate Editor: Baltic Journal of Management; Associate Editor: Journal of Eastern European and Central Asian Research; and Regional Editor – Eastern Europe: International Journal of Business and Emerging Markets.

Find Related People by Keyword

B.A., History, McMaster University, Diploma in Business Administration, Wilfrid Laurier University, M.B.A., Finance, International Business, Dalhousie University, Ph.D., Marketing, Griffith University

  • Marketing Practices in Transition Economies/the Baltic States – Estonia/Latvia/Lithuania
  • Retail Service Quality and Retail Management
  • Cross-Cultural Research Issues
  • Marketing Metrics
  • Marketing and Retail Trade History
  • Acculturation of International Students in Business/Management
  • Dark Tourism



Open to advising MSc students:  YES

Open to advising PhD students:  YES