Jing Wan | Gordon S. Lang School of Business and Economics

Jing Wan

Photo of Jing Wan
Assistant Professor
Department of Marketing and Consumer Studies
Macdonald Institute (MINS), Room 213

Jing Wan is an Assistant Professor of Marketing at the Department of Marketing and Consumer Studies. She received her PhD from the Rotman School of Management at the University of Toronto. Prior to joining the Lang School of Business, she was an Assistant Professor of Marketing at the Faculty of Business and Economics at the University of Groningen (Netherlands).

Her research interests fall under the broad umbrella of consumer behaviour and decision-making. More specifically, her research encompasses three broad themes: 1) emotional and moral regulation, 2) brand/product anthropomorphism, and 3) ethical consumption. Her work has been presented at the Association of Consumer Research, Society of Consumer Psychology, Society for Judgment and Decision Making, Society for Personality and Social Psychology, and the European Marketing Academy. Her research has been published in Appetite, Journal of Environmental Psychology, Journal of the Association for Consumer Research, and Frontiers in Psychology.

Find Related People by Keyword

PhD, Marketing, Rotman School of Management, University of Toronto

BSc, Psychology, University of Toronto

Wan, Jing, Katina Kulow, and Kirsten Cowan (2022), "It’s Alive! Increasing Protective Action Against the Coronavirus Through Anthropomorphism and Construal", Journal of the Association for Consumer Research

Storch, Julia, Jing Wan, and Koert van Ittersum (2020), "Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists," Appetite

Bösehans, Gustav, Jan Willem Bolderdijk, and Jing Wan (2020), "Pay More, Fly More? Examining the Potential Guilt-reducing and Flight-encouraging Effect of an Integrated Carbon Offset," Journal of Environmental Psychology

Wan, Jing, (2018), “Paying the Doughboy: The Effect of Time and Money Mindsets on Preference for Anthropomorphized Products,” Journal of the Association for Consumer Research, 3(4), 466-476.

Wan, Jing and Pankaj Aggarwal, (2015), “Befriending Mr. Clean: The Role of Anthropomorphism in Consumer Brand Relationships,” in Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, Oxford, UK: Routledge.

Lee, Spike W. S., Honghong Tang, Jing Wan, Xiaoqin Mai, and Chao Liu, (2015), “A Cultural Look at Moral Purity: Wiping the Face Clean,” Frontiers in Psychology, 6: 577.

Area of Research

consumer behaviour