Wan, Jing, Katina Kulow, and Kirsten Cowan (forthcoming), "It’s Alive! Increasing Protective Action Against the Coronavirus Through Anthropomorphism and Construal", Journal of the Association for Consumer Research
Storch, Julia, Jing Wan, and Koert van Ittersum (2020), "Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists," Appetite
Bösehans, Gustav, Jan Willem Bolderdijk, and Jing Wan (2020), "Pay More, Fly More? Examining the Potential Guilt-reducing and Flight-encouraging Effect of an Integrated Carbon Offset," Journal of Environmental Psychology
Wan, Jing, (2018), “Paying the Doughboy: The Effect of Time and Money Mindsets on Preference for Anthropomorphized Products,” Journal of the Association for Consumer Research, 3(4), 466-476.
Wan, Jing and Pankaj Aggarwal, (2015), “Befriending Mr. Clean: The Role of Anthropomorphism in Consumer Brand Relationships,” in Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, Oxford, UK: Routledge.
Lee, Spike W. S., Honghong Tang, Jing Wan, Xiaoqin Mai, and Chao Liu, (2015), “A Cultural Look at Moral Purity: Wiping the Face Clean,” Frontiers in Psychology, 6: 577.