Simon Somogyi | Gordon S. Lang School of Business and Economics

Simon Somogyi

Arrell Chair in the Business of Food and Associate Professor
School of Hospitality, Food and Tourism Management
Email: 
ssomogyi@uoguelph.ca
Phone number: 
519 824 4120 ext. 53637
Office: 
Macdonald Stewart Hall (MACS) 302

Dr Simon Somogyi holds the Arrell Chair in the Business of Food and is the Director of the Longo's Food Retail Laboratory in the School of Hospitality, Food & Tourism Management, University of Guelph. He is also an Honorary Senior Fellow in Agribusiness in the School of Agriculture & Food Sciences, University of Queensland, Australia, Adjunct Professor in the School of Resource & Environmental Studies at Dalhousie University, Nova Scotia, Canada and an affiliated faculty member of the One Health Institute at the Unversity of Guelph.

He has a PhD in Agribusiness Marketing from the University of Adelaide, Australia and he is a teacher and researcher in the area of agri-food value chain management and international market development.

Over the past decade he has lead and contributed to research and development value chain projects in countries such as China, Japan, Australia, Pakistan, The Philippines, Indonesia, Kenya and Canada. Most of these projects involve creating and delivering consumer driven food supply chains, linking members of the chain from input supply and primary production to retail, particularly in the beverage, seafood and horticulture sectors. These projects generally result in more efficient food supply chains that create and deliver more food at a higher price point, with less waste, and with more profitability & economic sustainability for all members of the chain. He has appeared in print, radio and TV media outlets such as BBC News, The Globe & Mail, The Hill Times, Maclean's, CTV, CBC, Global News, Canadian Press, National Post and The Financial Post. He also provides consulting services to the private sector and federal and provincial Canadian governments and is active on Twitter as @SimonSomogyiAFI

PhD in Agribusiness Marketing, University of Adelaide, Australia

Honours Degree in Wine Marketing (1st Class), University of Adelaide, Australia

Agri-food value chain analysis & management

Food consumer behaviour

 

 


 

Publications from last 5 years

Thomas- Francois, K & Somogyi, S. (2020). Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion, International Journal of Electronic Marketing and Retailing (accepted in print)

Rahnama, H & Somogyi, S (2020): Northern Iranian Consumers’ Motivation for Seafood Choice, Journal of International Food & Agribusiness Marketing, http://10.1080/08974438.2020.1737617 (accepted in print)

Charlebois, S., Somogyi, S., Music, J. Caron, I. (2020). Plant, Ethics, Health and the New World Order in Proteins, Journal of Agricultural Studies, 8, 3. 171-192.

Charlebois, S., Music, J., Sterling, S., Somogyi, S. (2020). Edibles and Canadian consumers’ willingness to consider recreational cannabis in food or beverage products: A second assessment. Trends in Food Science & Technology, 98, 25-29.

Wang, O., Somogyi, S., Charlebois, S. (2020). Food choice in the e-commerce era: A comparison between Business-To-Consumer (B2C), Online-To-Offline (O2O) and New Retail, British Food Journal, 122, 4,1215-1237

Wang, O. & Somogyi., S., (2020). Motives for luxury seafood consumption in first-tier cities in China, Food Quality and Preference, 79, 103780.

Charlebois, S., Somogyi, S., Kirk, K. (2020). Fragmented Food Habits and the Disintegration of Traditional Meal Patterns: A Challenge to Public Health Nutrition in Canada? Journal of International Food & Agribusiness Marketing, 32, 1, 69-78.

Charlebois, S., Somogyi, S., Music, J., Cunningham, C. Biotechnology in Food (2019). Canadian Attitudes towards Genetic Engineering in both Plant- and Animal-based Foods, British Food Journal,121, 12, pp. 3181-3192

Charlebois, S., Cunningham, C., Caron, I., Somogyi, S. (2019). A review of food recalls in Canada: A nationwide survey. Food Protection Trends., Vol 39. No. 4. pp 317-325.

Somogyi, S., Wang, O., Charlebois, S (2019) Mapping the value chain of imported shellfish in China. Marine Policy, 99, 69-75

Wang, O., Somogyi, S (2019) Motives of consumer choice for sustainable shellfish in China, Journal of Cleaner Production, 206, 1, 966-975

Wang, O., Somogyi. S (2018) Chinese online consumers’ behaviour for food and general products, British Food Journal, 120, 12, 2868-2884.

Ariyawardana, A., Lilly Lim-Camacho, L., Crimp, S., Wellington, M., Somogyi. S. (2018). Consumer response to climate adaptation strategies in the food sector: An Australian scenario, Ecological Economics, 154, 383-393.

Wang, O., Somogyi., S, Ablett, R. (2018). General image, perceptions and consumer segments of luxury seafood in China: a case study for lobster, British Food Journal, 120 (5), 969-983.

Wang, O., Somogyi. (2018)  Associations among product attribute perceptions, quality perceptions, attitudes and consumption for shellfish in China, Food Quality & Preference, 66 (6), 52-63.

Charlebois, S., Somogyi., Sterling, B. (2018) Marijuana-infused food and Canadian consumers’ willingness to consider recreational marijuana as a food ingredient, Trend in Food Science & Technology, 74 (4), 112- 118.

Yaseen, A, Somogyi, S, Bryceson, K.. (2018). Entrepreneurial Behaviour Formation among Farmers: Evidence from the Pakistani Dairy Industry, Journal of Agribusiness in Emerging and Developing Economies, 8 (1), 124-143.

Lim-Camacho, L., Ariyawardana, A., Lewis, G., Somogyi, S., Ridoutt, B (2016) Climate adaptation of food value chains: the implications of varying consumer acceptance, Regional Environmental Change, 71 (1) pp 93-103

Currey, P., Somogyi, S., Ariyawardana, A., (2016), Why Organisations Struggle to Implement a Market Orientation: Insights into Beliefs of Top Management, Journal of Food Products Marketing, 22 (5), pp 1-15.

 

 

 

 

 

 

 

 

 

 

 

 

 

Recent Presentations

Somogyi, S., Charlebois, S, (2019), Cannabis- infused food and Canadian consumers’ willingness to consider recreational cannabis as a food ingredient, Canadian Agricultural Economics Society Meeting, Ottawa, 9-12 July.

Wang, O, Somogyi, S., (2019), Determinants for consumer food choice with the New Retail Mode, 63rd Australasian Agricultural Economics Society (AARES) Conference, Melbourne, Australia, 12-15 February

Wang, O., Somogyi, S (2016), Chinese shellfish consumer preferences and the impacts on the Nova Scotian shellfish value chain: a conceptual model, International Food and Agribusiness Management Congress, Aarhus, June 19- 23 2016.

Yaseen, A; Somogyi, S (2015), Promoting entrepreneurship in Pakistan’s dairy industry: An empirical testing of two models of entrepreneurial intentions, International Food and Agribusiness Management Congress, Minneapolis, June 12- 15 2015.

Currey, P., Somogyi, S., Ariyawardana, A., (2015) Why organisations struggle to implement a market orientation: insights into beliefs of top management. To be presented at International Food Marketing Research Symposium in Crete, Greece on June 18-19, 2015.

Crimp, S., Lim-Camacho, L., Doer, V., Howden, M., Ariyawardana, A., Lewis, G. and S. Somogyi (2014). Exploring adaptation options across food value chains: the role of climate futures. In: The National Climate Change Adaptation Research Facility (NCCARF), Gold Coast, QLD, Australia, (). 30 September – 2 October 2014.

Lim-Camacho, L., Lewis, G., Somogyi, S., Ariyawardana, A. and Crimp, S. (2014). Consumer perspectives of adaptation in the food sector. In: The National Climate Change Adaptation Research Facility (NCCARF), Gold Coast, QLD, Australia, (). 30 September – 2 October 2014.

Currey, P; Somogyi, S, Ariyawardana, A (2014). Barriers to Market Orientation in Australian Vertically-Integrated Horticultural Enterprises. 29th International Horticulture Conference, Brisbane, Australia.

Yaseen, Asif; Somogyi, Simon A, (2014), Developing Collaborative Capability in the food industry, 2nd International Conference on Marketing, Colombo, Sri Lanka, * Best paper and best presentation award,

 

Select Funding

2020-2022, SSHRC Insight Development Grant: New Retail Food Shopping- Impacts on Canadian food retailing and consumers, Co-investigator with Kimberly Thomas-Francois, $44,869.

2020-2021, SSHRC Partnership Development Grant: Creating a Global Food Innovation Index, Co-investigator with Sylvain Charlebois and Janet Music, $23,080.

2019- 2023: SSHRC Insight Grant: Farming 4.0: Investigating how the digital data revolution may change how we produce food and the nature of rural communities, $399,248, Co-investigator with Evan Fraser, Sylvain Charlebois, Tammara Soma, Zia Mehrabi, Hannah Wittman, Krishna KC, Phillip Loring, Kelly Bronson, Peter Phillips, Lenore Newman.

2019-2021: Ontario Agri-food Alliance Research Program, Value Chain Development in the Ontario Agri-food Sector: Barriers and Keys to Success, $104,000, PI.

2019-2020, Gryphon LAAIR: Assessment of unmanned food retail stores and food smart packaging, $20,000 PI.

2017-2018, Value chain assessment of Nova Scotian cider apple industry, Nova Scotia Business Inc Productivity & Innovation Voucher Scheme, $15,000, PI.

2016-18, Nova Scotia Shellfish in China: A value chain study, NS Dept of Agriculture, funded by Growing Forward 2: $144,000, PI.

2016-17, Analysis of Chinese consumers’ online lobster purchasing, NS Dept of Agriculture, $9500, PI.

2015-16- Agri-fooByproduct Market Analysis, Genome Atlantic: $41,000, PI

2013- Market Analysis and development of pumpkins to Singapore, DAFF (QLD): $11,000, PI.

2013-16- Australia Department of Agriculture, Foresty and Fisheries (DAFF), Carbon Farming Future, Filling the Research Gap, Adaptive Value Chain Approaches, in conjunction with CSIRO, University of Tasmania: $1.5 million. CI.

2012-13- ACIAR: Philippines SRA project for fresh vegetable: $183,000, CI.

2012-13 AusAid, Pakistan Pro Poor Market Development: $104,000, CI

 

Select Media

Subramaniam, V & Somogyi, S. April 15th 2020. The Financial Post, “Shockproofing Canada: How acres of empty greenhouses could be our answer to homegrown produce shortages” https://business.financialpost.com/commodities/agriculture/shockproofing-canada-how-acres-of-empty-greenhouses could-be-our-answer-to-homegrown-produce-shortages
Strong, G.& Somogyi, S. April 4th 2020. CP24 (and syndicated through Canadian Press outlet), “Baking helping people get through COVID-19 lockdown”. https://www.cp24.com/news/baking-helping-people-get-through-covid-19-lockdown-1.4882443

Silverberg, D, Somogyi, S. March 24th 2020, BBC News, “Could synthetic fish be a better catch of the day”, https://www.bbc.com/news/business-51657573

Somogyi, S. Dec 4th, 2019, CTV-Kitchener TV with Carmen Wong, Canada’s Food Price Report 2020. https://kitchener.ctvnews.ca/video?clipId=1846984&binId=1.1147261&playlistPageNum=2
Somogyi, S. Dec 4th, 2019, Global News Calgary TV with Blake Lough, Canada’s Food Price Report 2020. https://globalnews.ca/video/6256899/food-prices-expected-to-rise-in-2020-but-by-how-much

Somogyi, S. Dec 4th, 2019, CityNew Ottawa with Nigel Newlove, Canada’s Food Price Report 2020. https://montreal.citynews.ca/video/2019/12/04/report-warns-food-prices-about-to-jump/

Somogyi, S. Dec 4th, 2019, Global News Calgary TV with Blake Lough, Canada’s Food Price Report 2020. https://globalnews.ca/video/6256899/food-prices-expected-to-rise-in-2020-but-by-how-much

Somogyi, S & Nixon, A. (2019). Ford government’s changes to beer distribution are welcome, but now it’s time for action on wine. The Global & Mail. June 5 https://www.theglobeandmail.com/business/commentary/article-ford-governments-changes-to-beer-distribution-are-welcome-but-now-it/

Marotta, S., Somogyi, S.  2019. U.S. tariffs on Mexican imports could result in price increases, delivery delays in Canada. The Globe & Mail. (cited for comment) June 7th. https://www.theglobeandmail.com/business/article-us-tariffs-on-mexican-imports-could-result-in-price-increases/

Scarpelli, J., Somogyi, S. (2019), Where’s the beef? Red meat consumption, prices dropping, say experts, Global News Calgary TV. https://globalnews.ca/news/5236787/wheres-the-beef-red-meat-consumption-prices-dropping-say-experts/

Somogyi, S., Nixon, A., Thomas-Francois, K. (2019). U.S.-Mexico border dispute threatens Canadian food supply, grocery prices, The Globe & Mail, April 22nd. https://www.theglobeandmail.com/business/commentary/article-us-mexico-border-dispute-threatens-canadian-food-supply-grocery/

Somogyi, S., Corradini, M.  (2019). How Ottawa can address food waste, March 20, The Hill Times, https://www.hilltimes.com/2019/03/20/20foodwaste?i=84488eea56f94c2ba578f0a5d351e5b8

Somogyi, S (2019). Canadians having trouble adapting to the new food guide. March  14, Canada Food Guide Study, https://www.chch.com/canadians-having-trouble-adapting-to-the-new-food-guide/

Brehaut, L., Somogyi, S., Charlebois, S. (2019). Gwyneth Paltrow has a larger influence on what Canadians eat than our own food guide, National Post (cited for comment). https://nationalpost.com/life/food/gwyneth-paltrow-has-a-larger-influence-on-what-canadians-eat-than-our-own-food-guide

Somogyi, S. (2019). Weed of Feed? A Canadian Food Security Issue (Oped). January 19. The Hill Times (subscription). https://www.hilltimes.com/2019/01/16/weed-feed-canadian-food-security-issue/183694

Sagan, A, Somogyi, S., Charlbois, S. (2019). New food guide set to challenge prominence of meat, dairy industries. Jan 22  https://www.cbc.ca/amp/1.4988632

Somogyi, S. (2018). CBC Toronto & The National, Canada’s Food Price Report 2019. Dec 4th https://www.cbc.ca/news/thenational/costly-veggies-could-mean-a-higher-grocery-bill-in-2019-1.4932858.

Somogyi, S. (2018), Global News Morning, Toronto, Canada’s Food Price Report 2019. Dec 4th, https://globalnews.ca/video/4731260/youre-going-to-pay-more-for-your-groceries-in-2019

Carmichael, K & Somogyi, S. (2018). Can supply management and innovation co-exist? The dairy industry offers a surprising answer. Financial Post Nov 28 https://business.financialpost.com/technology/can-supply-management-and-innovation-co-exist-the-dairy-industry-offers-a-surprising-answer

Smith, L. Somogyi., S (2018). Food Security: growing from the ground up, Chronicle Herald, April 3, http://thechronicleherald.ca/nown/continuousimprovement/1556729-food security-growing-from-the-ground-up/

Somogyi, S. March 21 2019, “How the value-added food sector can be more competitive in global markets”, Senate Standing Committee for Agriculture & Forestry: Witness, Ottawa. http://senparlvu.parl.gc.ca/XRender/en/PowerBrowser/PowerBrowserV2?fk=516980&globalStreamId=3

Somogyi, S, Dec 13, (2017), Radio Canada International: Food prices, trends to change in Canada: report, http://www.rcinet.ca/en/2017/12/13/food-price-increase-2018-forecast/

Charlebois., S & Somogyi, S. (2017). Canada is right to move away from the shortsighted banning of edible cannabis. Globe & Mail. October 4th. https://www.theglobeandmail.com/report-on-business/rob-commentary/canada-is-right-to-move-away-from-the-shortsighted-ban-on-edible-cannabis/article36490986/
 
Somogyi, S, Oct 29, 2017, Global News Calgary TV, Extreme Weather Takes toll on wine supply, TV interview, https://globalnews.ca/video/3831631/extreme-weather-takestoll-on-wine-supply
 
Alinia, A., Somogyi,S. (2017). Wine country fires could mean fewer California wines for years, Global News Toronto. https://globalnews.ca/news/3794005/california-fires-winecountry/
 
Ciolfe, T & Somogyi, S (2017), So long McLobster- why the infamous sandwich is gone Maclean’s Magazine, July 12. http://www.macleans.ca/news/canada/so-long-mclobster-why-the-infamous-sandwich-is-gone/
 
Somogyi, S., May 19, (2017), Radio Canada International with Lyn Desjardin, Meal Management study radio interview, http://www.rcinet.ca/en/2017/05/18/eating-habits-reflect-changes-in-canadian-society/
 

UNIV6050: Innovation and Entrepreneurship in Agri-Food Systems