WooMi Jo | Gordon S. Lang School of Business and Economics

WooMi Jo

Associate Professor & Graduate Program Coordinator
School of Hospitality, Food and Tourism Management
Phone number: 
Macdonald Stewart Hall (MACS), Room 307

Find Related People by Keyword

B.S. Hotel and Restaurant Management
Minor in Business Administration
Kansas State University

M.S. Master of Hospitality Management 
University of Houston, Conrad N. Hilton College

Ph.D. Foodservice and Hospitality Management
Kansas State University

  • Online booking behaviors and  price  
  • Customer incivility and employee emotion
  • Employee well-being
  • Tourism destination image
  • Authenticity in tourist experiences
  • Crowding and tourist behaviors
  • Food and tourism experiences
  • Gambling motivation and behavior


Wolfe, K., Jo, W., Asperin, A. Olds, D., DeSanto, J., and Liu, W.C. (2016). An fMRI study of the effects of food familiarity and labeling on brain activation.  Journal of Culinary Science & Technology, 14:4, 332-346.

Jo, W., Lee, C.K., and Reisinger, Y. (2014).  Understanding International visitor satisfaction and behavioral intentions: A case of the Korean guesthouse Hanok. Annals of Tourism Research, 47, 83-86.

Wolfe, K., Phillips (Jo), W.J., and Asperin, A. (2014).  Using Hotel Supervisors’ Emotional Intelligence as a Benchmark for Hospitality Students.  Journal of Hospitality and Tourism Education, 26:1, 2-9.

Wolfe, K., Phillips (Jo), W.J., and Asperin, A. (2014).  Examining Social Networking Sites as a Data Collection Channel in Hospitality and Tourism Research. Journal of Quality Assurance in Hospitality & Tourism, 15, 134-148.

Phillips (Jo), W.J., Asperin, A., and Wolfe, K. (2013). Investigating the effect of Country Image and Subjective Knowledge on Attitudes and Behaviors: U.S. Upper Midwesterners' Intentions to Consume Korean Food and Visit Korea. International Journal of Hospitality Management. 32, 49-58.

Phillips (Jo), W.J., Wolfe, K., Hodur, N., and Leistritz, F.L. (2013). Tourist Word-Of-Mouth and Revisit Intentions to Rural Tourism Destinations: A Case of North Dakota, USA. International Journal of Tourism Research. 15, 93-104.

Phillips (Jo), W.J., and Jang, S.C. (2012). Exploring Senior Casino Gaming Intention. Journal of Hospitality and Tourism Research. 36(3), 312-334.

Seo, S., Phillips (Jo), W.J., Jang, J. and Kim, K. (2012). The Effects of Acculturation and Uncertainty Avoidance on Foreign Consumer Choice for Korean Foods.  International Journal of Hospitality Management, 31(3), 916-927.

Phillips (Jo), W.J., and Back, K. (2011). Conspicuous Consumption Applied to Tourism Destinations. Journal of Travel and Tourism Marketing, 28 (6), 583–597.

Park, K., Phillips (Jo), W.J., Canter, D., and Abbott, J.A. (2011). Hospitality and Tourism Research Rankings by Author, University, and Country Using Six Major Journals: The First Decade of New Millennium. Journal of Hospitality and Tourism Research, 35 (3), pp. 381 - 416.

Phillips (Jo), W., and Jang, S.C. (2010). Destination Image Differences between Visitors and Non-visitors: A Case of New York City. International Journal of Tourism Research. 12(5), 642-645.

Phillips (Jo), W., Jang, S.C. and Canter, D. (2010). Senior Casino Gaming Motivation: Measurement Scale Development. Tourism Analysis, 15(2), 197-211.


JoW. (2015). Casino Tourism. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer, DOI 10.1007/978-3-319-01669-6_25-1.


Lee, Y., Choi, C., and Jo, W. (2017). Happiness and Travel: A Critical Review. The 22nd Graduate Education and Graduate Student Research Conference in Hospitality and Tourism Education, January 3- 5, Houston, TX.

Jo, W., Lee. C.K., and Kim. H. (2016). The Effects of Country Image on Quality and Value of Cruise Travel Product.  2016 Annual Asia Pacific Tourism Association (APTA) Conference, June 1- 4, 2016, Beijing, China.

Park, K.S., and Jo, W. (2015). Impact of Smoking Bans on Casino Gambling Revenues and Player Admission. The 2015 TOSOK (the Tourism Sciences Society of Korea) International Tourism Conference will be held on July 1-3, 2015 in Seoul, Korea.

Jo, W., and Cho, T.Y. (2015). Moderating Effect of Festival Visit Frequency on the Relationships among Perceived Crowding, Emotional Responses, and Coping Behavior. World Conference on Hospitality, Tourism, and Event Research (WHTER) & International Convention and Expo Summit (ICES), May 20-22, 2015, Seoul, Korea. Conference Best Paper Award.

Wolfe, K., Olds, D., Asperin, A., Jo, W., Desanto, J., and, Liu, W.C. (2015). How neophilics see food differently: Evidence from fMRIs. 2015 Annual ICHRIE Conference, Orlando, FL.

Jo, W. (2014). Examining Roles of Authenticity of Buddhist Temple Stay Experience. A stand-up presentation at 2014 Annual Asia Pacific Tourism Association (APTA) Conference, July 1-4, 2014, Ho Chi Minh City, Vietnam.

Wolfe, K., Liu, W., Phillips (Jo), W.J., Asperin, A., and Olds, D. (2014).  Using fMRI to Investigate the Differences in Brain Activity while Viewing Images of Familiar and Unfamiliar Foods. A stand-up presentation at 2014 Annual ICHRIE Summer Conference & Marketplace, July 30- August 1, 2014, San Diego, California.

Wolfe, K., Phillips (Jo), W.J. and Asperin A. (2013). Assessing Hospitality Students’ Emotional Intelligence. A stand-up presentation at 2013 Annual ICHRIE Summer Conference & Marketplace, July 24-27, 2013, St. Louis, Missouri.

Phillips (Jo), W.J. and Lee. C.K. (June 2013). Understanding international visitors’ satisfaction and behavioral intentions: An empirical study of the Korean traditional guesthouse Hanok, a stand-up presentation at the 8th Consumer Psychology of Tourism, Hospitality and Leisure Research (CPTHL) Symposium, June 2-5, 2013, Istanbul, Turkey.

Asperin, A.E., Phillips (Jo), W.J., and Wolfe, K. (2013). Using food tasting experiences to enhance experiential learning about ethnic cuisines among college students. Foodservice Systems Management Education Council (FSMEC), March 21-23, 2013 Columbus, Ohio.

Manikowske, L., Phillips (Jo), W. J., and Skoy, M. (2012).  Service-learning supports professional development in a pre-internship seminar course.  Oral presentation for International Textile and Apparel Association Annual Conference, Honolulu, Hawaii.

Phillips (Jo), W.J., Wolfe, K., and Asperin, A., (2012).  Effects of food neophobia and attitude toward consuming unfamiliar cuisine. Stand-up presentation at 2012 Asia Pacific Tourism Association (APTA) Conference, Taipei, Taiwan.

Wolfe, K., Asperin, A., and Phillips (Jo), W.J. (2012). Validating the Use of a Social Networking Site as a Data Collection Method in Hospitality and Tourism Research. A stand-up presentation at 2012 Annual ICHRIE Summer Conference in Providence, Rhode Island. 

Asperin, A., Phillips (Jo), W.J., and Wolfe, K. (2011). Exploring Food Neophobia and Perceptions of Ethnic Foods: The Case of Chinese and Thai Cuisines. Annual ICHRIE Summer Conference & Marketplace in Denver, Colorado.

Phillips (Jo), W.J., Asperin, A., Wolfe, K., and Seo, S. (2011) Attitude and Intentions towards Unfamiliar Cuisine and Visiting the Country of Origin based on Country Image and Knowledge: a Case of the U.S. Midwesterners for Korean Foods and Korea. Tourism Sciences Society of Korea (TOSOK) International Conference, Seoul, Korea.

Phillips (Jo), W., and Jang, S.C. (2010). Understanding the dynamics of senior gaming motivation. Proceedings of Asia Pacific Tourism Association (APTA) Conference, Macau, SAR, China.

Phillips (Jo), W., Jang S.C., and Canter, D.D. (2009). Senior Casino Gaming Motivation. Proceedings of International Council on Hotel, Restaurant and Institutional Education (I-CHIRE) Conference, San Francisco, California.

Phillips (Jo), W., Jang S.C., and Canter, D.D. (2009). Senior Casino Gaming Intention: Testing Extended Theory of Planned Behavior. Proceedings of Asia Pacific Tourism Association (APTA) Conference, Inchon, South Korea.

Phillips (Jo), W., Back, K., and Canter, D. D. (2008). Social Image Congruence and Tourists’ Visiting Intention to Conspicuous Destination. Proceedings of International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference, Atlanta, GA. Best Paper Award

North Dakota Department of Human Services for a problem gambling research in ND (2013). 

North Dakota Department of Human Services for initiating a research to investigate the number of problem gamblers in ND (2013).

HTM 2070 Meetings and Convention Management 
HTM 3060 Lodging Management
TRMH 6290 Research Method
TRMH 6310 Research Applications in Tourism & Hospitality

Area of Research

consumer behaviour
Hospitality Food and Tourism
human resources
market & consumer research