Ye (Sandy) Shen | Gordon S. Lang School of Business and Economics

Ye (Sandy) Shen

Ph.D. Candidate, Management (Service Management)
School of Hospitality, Food and Tourism Management
Macdonald Stewart Hall (MACS 302)

Find Related People by Keyword



Ye (Sandy) Shen is a Ph.D. candidate in the School of Hospitality, Food, and Tourism Management, University of Guelph. She received an MSc in Geography at Peking University and a BBA in Tourism Management at Southeast University. She also studied at the Hong Kong Polytechnic University as an exchange student. She has participated in various tourism planning projects when she worked as a consultant at the China Academy of Urban Planning & Design.


2014 – 2018 (expected), University of Guelph
Ph.D. Candidate, Management 

2010 – 2013, Peking University
Master's Degree, Urban and Regional Planning 
Specialization: Tourism Planning

2009 – 2009, The Hong Kong Polytechnic University
Exchange Student, Tourism Management

2006 – 2010, Southeast University
Bachelor's Degree, Tourism Management

Awards and Honours

2014 - Present    Ontario Trillium Scholarship (Government of Ontario, Canada)
2014 - Present    School of Hospitality, Food and Tourism Management PhD Scholarship (SHFTM, University of Guelph)
2012    National Scholarship (Ministry of Education, China)
2012    Scholarship for Innovation in Science (Peking University, China)
2011    Kwang-Hua Scholarship (Peking University, China)
2010    Honored Graduate (Southeast University, China)
2009    National Scholarship (Ministry of Education, China)


Research Interests

Travel behaviour
Tourism marketing
Tourism experience
Destination management


- Journal Articles -

Shen, Y., Joppe, M., Choi, C., & Huang, S. (2017). Domestic tourism of Chinese in Canada: Distinct differences. Journal of Destination Marketing & Management (Article in Press).

Park, J., Morrison, A. M., Wu, B., Shen, Y., Li, C., & Li, M. (2015). The Tourism System Research Categorization Framework. Asia Pacific Journal of Tourism Research, 21(9), 968-1000.

Park, J., Wu, B., Morrison, A. M., Shen, Y., Li, M. (2015). An integrated analysis of international tourism research patterns for the period of 2003-2012. Tourism Tribune, 30(7), 108-118.

Shen, Y., Morrison, A. M., Wu, B., Park, J., Li, C., & Li, M. (2014). Where in the world? A geographic analysis of a decade of research in tourism, hospitality and leisure journals. Journal of Hospitality & Tourism Research, August.

Park, J., Wu, B., Shen, Y., Morrison, A. M., & Kong, Y. (2014). The great halls of China? Meeting planners' perceptions of Beijing as an international convention destination. Journal of Convention & Event Tourism, 15(4), 244-270.

Shen, Y., Park, J., & Wu, B. (2013). Analysis of differences in meeting planners’ perceptions of international convention site selection factors: A case study of Beijing. Tourism Tribune, 28(5), 63-71. 

Shen, Y., & Wu, B. (2013). Agritourism around cities: Products structure and spatial distribution. Tourism Planning & Design, 2, 6-13.

Liu, P., Shen, Y., Guan, W., & Yu, X. (2009). Research on the control of tourism environmental capacity in some world heritage sites: The construction of a comprehensive system for tourists streaming. Highlights of Sciencepaper Online, 2(21), 2341-2347. 

- Book Chapters -

Shen, Y. (2013). Red tourism attractions; Celebrity tourism and development. In Bihu Wu and Qing Yu (eds.), Red Tourism and Culture (Chapter 6, pp. 306-377; Chapter 7, pp. 260-299). Beijing: China Architecture & Building Press. ISBN: 978-7-112-13599-8.

Shen, Y., & Wu, B. (2012). Challenges of industrial urbanization; Development mode of recreational belt around metropolis. In Bihu Wu and Li Cong (eds.), Multiway Urbanization (Chapter 5, pp. 60-68; Chapter 16, pp. 221-238). Beijing: China Architecture & Building Press. ISBN: 978-7-112-15022-9.


Shen, Y. (2017, August). Student engagement: Different class sizes, communication strategies and classroom tools Presented at the 2017 Graduate Student University Teaching Conference, Guelph, Canada.

Zhang, Y., Gao, J., Ricci, P., & Shen, Y. (2017, June). Would self-determination intervention facilitate leisure travel pursuit at different challenge levels? – The exploration among people with mobility impairments. Presented at the 2017 ttra Annual International Conference, Quebec City, Canada.

Shen, Y. (2016, September). Personality color and learning preferences: Empowering your communication. Presented at the 2016 Graduate Student University Teaching Conference, Guelph, Canada.

Shen, Y., & Joppe, M. (2016, June). Perceived value and value co-creation in a tourism context. Presented at the 3rd Advances in Destination Management Forum, Vail, the US.

van Duren, E., Hayhoe, M., Huang, S., Shen, Y., & Hansen Sterne, R. (2016, June). Learning about supply management: A teaching case based on stakeholder theory. Presented at Scarborough Fare 2016 ASFS/AFHVS/CAFS, Toronto, Canada.

Shen, Y., & Joppe, M. (2016, June). Breathing new life into old theories. Presented at the 2016 ttra Annual International Conference, Vail, the US.

Shen, Y. (2016, June). Perceived value in tourism experience. Presented at the ttra 6th Annual Graduate Student Research Workshop, Vail, the US.

Huang, S., Shen, Y., Choi, C., & Liang, J. (2016, January). The emotional relationships between customers and brand: A comparison of brand love, emotional attachment, and brand romance. Presented at The 21st Annual Graduate Education & Graduate Student Research Conference, Philadelphia, the US.

Shen, Y., Kim, D., Joppe, M., & Choi, H.S.C. (2015, September). Destination image of Toronto: International students’ perspectives. Presented at the 2015 ttra Canada Conference, Niagara Falls, Canada.

Shen, Y., Huang, S., Choi, H.S.C., & Joppe, M. (2015, June). Not all Chinese immigrants are homogenous: Domestic travel behavioural patterns in Canada. Presented at the 2015 ttra Annual International Conference, Portland, the US.

Huang, S., Shen, Y., Choi, H.S.C., & Joppe, M. (2015, June). The effect of motivation, satisfaction and perceived value on behavioural intentions. Presented at the 2015 ttra Annual International Conference, Portland, the US.

Park, J., Shen, Y., & Wu, B. (2012). International convention site selection factors of destinations: Beijing as a case study. In Ba, Z. (Eds.), Tourism and Urban Development (pp. 523-525). Shanghai: Fudan University Press. Presented at the 2012 Tourism and Urban Development International Conference, October, Shanghai, China.

Shen, Y., & Wu, B. (2012). Sense of place of tourism destinations and representative symbol construction. In Lou, J. & Xiao, D. (Eds.), Theme Park and Urban Tourism (pp. 147-153). Shanghai: Shanghai Jiao Tong University Press. Presented at the 2011 Theme Park and Urban Tourism International Conference, November, Shanghai, China.

Shen, Y., Wu, B., & Wang, F. (2011, July). Residents’ Perception and Tourists’ Satisfaction in Recreational Business District: A Case Study of Changjiang Road in Nanjing. Presented at the 2011 TOSOK International Tourism Conference, Seoul, South Korea.

Area of Research