Past Events

Join the Department of Marketing and Consumer Studies at this special alumni reunion event. Reconnect with colleagues from Real Estate and Housing, Marketing and Consumer Studies and the MSc in Marketing and Consumer Studies in Toronto. This is one event with three different reunions. Registration details are forthcoming.  

This symposium will explore how marketers can create effective campaigns and new product offerings for their customers by leveraging data and using analytics. Attendees will hear presentations from three University of Guelph researchers with expertise in marketing analytics and consumer insight. Over lunch, attendees will have the opportunity to share their experiences and discuss challenges they are currently facing using analytics.

The Subjective Value of Money Dr. Priya Raghubir - Stern School of Business

The Effect of Product Size and Form Distortion on Consumer Recycling Behavior   Remi Trudel - Boston University  

5:30 Club Guest speaker Glenn Hollis, Vice President of Marketing at Tim Hortons Brand Love - a maniacal attention to the Ultimate Guest Experience.  Glenn Hollis, oversees all Brand Strategy, Research & Insights, Advertising, Loyalty, Digital, Social and Guest touch points with respect to the Marketing of the Tim Hortons iconic Brands; including Canada, the USA and International.   

Dr. Ethan Pancer, Sobey School of Business, St. Mary's University

Dr. Frank Kardes - Carl H. Lindner College of Business. http://business.uc.edu/Frank-Kardes.html

Dr. Mark Fenske - University of Guelph Psychology Department. http://www.uoguelph.ca/psychology/page.cfm?id=615

Sandra Auld from the University of Guelph Office of Research will be speaking about the changes and process of REB.   For more information contact the MCS department 519 824 4120 ext. 52725

Kick off this semesters MCS seminar series.  Come meet our first year MSc students.  Each will have an opportunity to present their research idea.  Audience is encouraged to ask questions and provide guidance to the students.    For more information contact the MCS department 519 824 4120 ext. 52725