Features | Marketing & Consumer Studies

student ordering food at cafe

Nudging students towards eating their vegetables

How does nutrition labeling affect consumer behaviour?

Rethinking the price tag: Brent McKenzie researches electronic shelf labels

It pays to be green: Professor Avis Devine researches profitability of environmentally-friendly office properties

“It’s a great time to be a movie marketing researcher”: Q&A with marketing professor Tirtha Dhar

Resisting the urge to buy: Sunghwan Yi researches what drives compulsive and impulsive buyers