CBE Research Colloquium: Ashlee Humphreys | College of Business and Economics

CBE Research Colloquium: Ashlee Humphreys

Date and Time

Location

Macdonald Hall, Room 232

Details

Ashlee Humphrey, associate professor at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, will be at the University of Guelph for the College of Business and Economics Research Colloquium, presenting on: Legitimacy and the Politics of Things: The Case of Cannabis.

Thursday, March 21, 2019

2:00pm - 4:00pm

Macdonald Hall, Room 232


Ashlee Humphrey is an associate professor at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation. Humphreys is the author of "Social Media: Enduring Principles" (Oxford UP 2016), and her work has been published in the Journal of Marketing, the Journal of Consumer Research and Sociology Compass. She also serves as an associate editor at the Journal of Consumer Research.

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