Mark Holmes | Gordon S. Lang School of Business and Economics

Mark Holmes

Mark Holmes
Interim Director, School of Hospitality, Food and Tourism Management & Associate Professor
School of Hospitality, Food and Tourism Management
Phone number: 
ext. 56309
Macdonald Stewart Hall (MACS), Room 305

Dr. Holmes is a Professor in the School of Hospitality, Food and Tourism Management in the Gordon S. Lang School of Business and Economics. He holds a Bachelor of Commerce in Hospitality and Tourism Management and Master of Spatial Analysis from Ryerson University, and a PhD in Environmental Studies from York University. Holmes teaches courses in Revenue Management, Service Operations Analysis, and Operations Management, at the undergraduate and graduate levels. He also undertakes research on sustainability in the areas of food, wine, tourism, management, and organizational diversity. Beyond his teaching and research experience, Dr. Holmes has worked for over 10 years in the quick service food industry as well as contributing to research projects for the Wine Council of Ontario, Prince Edward Country Economic Development Office, Region of Peel, and the Town of Bradford West Gwillimbury. 

  • Ph.D. (2014), Environmental Studies, York University
  • M.S.A. (2008), Spatial Analysis, Ryerson University
  • B.Comm. (2007), Hospitality and Tourism Management, Ryerson University
  • Sustainable Tourism
  • Sustainable Food Service & Restaurants 
  • Sustainable Workplaces

Journal Publications

Murray, W.C., & Holmes, M.R. (2021). Impacts of employee empowerment and organizational commitment on workforce sustainability. Sustainability. 13(6).

Dodds, R., Holmes, M., & Novotny, M. (2020). Because I believe in it: Examining intrinsic and extrinsic motivations for sustainability in festivals through self-determination theory. Tourism Recreation Research, 1-19.

Dodds, R., & Holmes, M. (2020). Is bleu flag certification a means of destination competitiveness? A Canadian context. Ocean and Coastal Management, 192, 1-8.

Dodds, R., & Holmes, M. (2020). Preferences at city and rural beaches: Are tourists different? Journal of Coastal Research, 36(2), 393-402.

Holmes, M., Dodds, R., & Frochot, I. (2019). At home or abroad, does our behaviour change? Examining how everyday behaviour influences sustainable travel behaviour and tourist clusters. Journal of Travel Research, 60(1), 102-116.

Whibbs, R., & Holmes, M. (2019). Food Network's food-career frenzy? An examination of students' motivations to attend culinary school. Canadian Food Studies/La Revue Canadienne des Etudes sur L'Alimentation, 6(2), 101-116.

Dodds, R., & Holmes, M. R. (2019).  Beach tourists; what factors satisfy them and drive them to return.   Ocean and Coastal Management, 168, 158-166.

Hodson, J., Jackson, S., Cukier, W., & Holmes, M. R. (2018).  Between the corporation and the closet: ethically researching LGBTQ+ identities in the workplace.   Equality, Diversity and Inclusion: An International Journal, 37(3) (283-297). 

Dodds, R., & Holmes, M. R. (2018).  Education and certification for beach management: is there a difference between residents versus visitors?   Ocean and Coastal Management, 160c (124-132). 

Wade, R., Holmes, M. R., & Gibbs, C. (2018).  The challenges of full-service restaurant brand internationalization: A United States/Canada perspective.   Journal of Foodservice Business Research (139-153). 

Holmes, M. R., Dodds, R., Deen, G., Lubana, A., Munson, J., Sarah Quigley (2018).  Local and organic food on wheels: exploring the use of local and organic food in the food truck industry.   Journal of Foodservice Business Research (1-18). 

Dodds, R., & Holmes, M. R. (2017).  Local versus visitor perceptions of farmers' markets.   Journal of Food Products Marketing, 23 (2), 167-185.

Holmes, M. R. (2017).  Integrated rural wine tourism: a case study approach.   Journal of Wine Research, 1-23.

Dodds, R., & Holmes, M. R. (2016).  Is there a benefit from being green? Assessing benefits from marketing sustainability by North American hotels.   Journal of Hotel & Business Management, 5 (2), 1-9.

Dodds, R., Holmes, M. R., Arunsopha, V., Chin, N., & Le, T. (2014).  Consumer choice and farmers markets.   Journal of Agriculture and Environmental Ethics, 27, 397-416.

Yap, M., Holmes, M. R., Hannan, C., & Cukier, W. (2014).  Correlates of career satisfaction in Canada - the Immigrants' Experience.   Journal of International Migration and Integration, 14 (1), 49-71.

Dawson, H., Holmes, M. R., Jacobs, H., & Wade, R. I. (2011).  Wine tourism: winery visitation in the wine appellations of Ontario.   Journal of Vacation Marketing, 17 (3), 237-246.

Dodds, R., & Holmes, M. R. (2011).  Sustainability in Canadian B&Bs: comparing the east versus west.   International Journal of Tourism Research, 13 (5), 482-495.

Yap, M., Cukier, W., Holmes, M. R., & Hannan, C. A. (2010).  Career satisfaction: a look behind the races.   The Journal of Industrial Relations, 65 (4), 584-608.

Yap, M., Holmes, M. R., Hannan, C. A., & Cukier, W. (2010).  The relationship between diversity training, organizational commitment and career satisfaction.   Journal of European Industrial Training, 34 (6), 519-538.

Dodds, R., Graci, S., & Holmes, M. R. (2010).  Does the tourist care? A comparison of tourists in Koh Phi Phi, Thailand and Gili Trawangan, Indonesia.   Journal of Sustainable Tourism, 18 (2), 207-222. 


Cukier, W., Holmes, M. R., & Kwan, R. (2014). Socially responsible organizations and the challenge of poverty. In M. Gudic et al. (Ed.), Socially Responsible Organizations and the Challenge of Poverty. Greenleaf

Non-Refereed Publications

Holmes, M. R. (2018).  Integrating Sustainable Wine Tourism into Canadas Rural Wine Region.   United Nations World Tourism Conference on Wine Tourism.

Abassah-Oppong, S., & Holmes, M.R. (2020). The persistent gender gap in Canadian hotel operations. Travel and Tourism Association International. 

Holmes, M.R., Murray, W., McAdams, B., Elliot, S., & Lutes, B. (2020). Workplace and gender issues in the food and beverage services industry. ASAC.

Holmes, M., & Bennett, R. (2019). Food labelling in Ontario, 5th World Research Summit for Tourism and Hospitality.

Dodds, R. & Holmes, M. R. (2018-2019). Understanding your beachgoer: are visitors different at rural vs urban beaches?  TTRA Europe Conference, Bournemouth, England. 

Murray, W. C. & Holmes, M. R. (2018-2019). Turnover intent in the hospitality industry: Are the factors influencing intention to stay the same as those influencing intention to leave?  Council for Hospitality Management Education (CHME), London, England. 

Murray, W. C. & Holmes, M. R. (2018-2019). The Influence of Employee Engagement and Organizational Commitment on an Employees Intention to Leave and Intention to Stay.  Administrative Sciences Association of Canada, St. Catharines, Canada-Ontario. 

Holmes, M. R., Dodds, R., Pranjic, K., Krecisz, J., & Taylor, H. (2018-2019). Going local: Motivations and challenges for sourcing local food.  TTRA – Canada, Halifax, Canada. 

Holmes, M. R. (2018-2019). Integrating Sustainable Wine Tourism into Canadas Rural Wine Region. Invited presentation at United Nations World Tourism Conference on Wine Tourism, Chisinau, Moldova. 

Dodds, R., Koc, B., & Holmes, M. R. (2017-2018, April). Sustainable Lifestyle Indicators of Travellers and Expectations for Green Festivals: The Case of Canada.  TTRA Europe Conference, Ljubljana, Slovenia. 

Whibbs, R. & Holmes, M. R. (2016-2017, May). Food Network's food career frenzy? An examination of motivations to attend culinary school.  Twelfth Annual Assembly of the Canadian Association for Food Studies.

Cukier, W., Holmes, M., & Connely, K. (2015-2016). Invisible women in corporate leadership: A look at the lack of visible minority women representation in corporate boards and senior management positions in the Greater Toronto Area.  Gender, Work and Organization: 8th Biennial International Interdicipinary Conference.. 

Dodds, R. & Holmes, M. (2015-2016). Understanding the motivations for more sustainable behavior in lake destinations.  Responsible Tourism: 12th International Conference on Responsible Tourism in Destinations.. 

Holmes, M. & Whibbs, R. (2015-2016). Turning up the Heat: Higher Education in Canada's Culinary Industry.  Scarborough Fare Conference, Scarborough, Canada-Ontario. 

Whibbs, R. & Holmes, M. R. (2015-2016, June). Food Studies while Studying Food? Suggestions for incorporating food studies into Canadian post-secondary culinary curricula.  Scarborough Fare Conference, Toronto, Canada-Ontario. 

Roach, E., Connely, K., Holmes, M. R., Lindo, L. M., Smarz, S., Cukier, W. (2013-2014). Diversity in Canadian university leadership.  Administrative Sciences Association of Canada Annual Conference, Muskoka, Canada-Ontario. 

Cukier, W., Hodson, J., Holmes, M. R., & Roach, E. (2012-2013). She's not alone: An ecological approach to understanding women in leaderhip positions in the Greater Toronto Area.  The International Leadership Association Women and Leadership Affinity Group Inagural Conference. 

Cukier, W., Holmes, M., & Roach, E. (2012-2013). Invisible women in corporate leadership: An examination of the Greater Toronto Area.  50th Annual Conference of the Canadian Industrial Relations Association, Toronto, Canada-Ontario. 

Cukier, W. & Holmes, M. R. (2012-2013). Perceptions of informal networking in practice in the IT/ICT industries in Canada.  Canadian Communication Association Annual Conference, unknown, Canada. 

Holmes, M. R., Jackson, S., Roach, E., & Cukier, W. (2012-2013). Immigration networking experiences by gender in the Peel Region.  RCIS Conference, Toronto, Canada-Ontario.

  • BUS 6510 Hospitality and Tourism Revenue Management
  • BUS 6790 Operations Management
  • HTM 3120 Service Operations Analysis
  • HTM 4110 Advanced Restaurant Operations
  • HTM 4250 Hospitality Revenue Management

Area of Research

Hospitality Food and Tourism