Sunghwan Yi

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- Ph.D., Pennsylvania State University
- MBA, Seoul National University, Korea
- BBA, Seoul National University, Korea
- Automatic determinants of addictive, impulsive and compulsive consumer behaviour (e.g., excessive buying, gambling)
- Factors contributing to successful self-control versus self-control failure in excessive consumption
- Affective motives of engaging in excessive consumption behaviour: Coping with aversive self-related emotions
- The use of choice architecture (nudging) and other micro-environmental changes to induce the choice of fruits, vegetables and legume-rich food in institutional food contexts
- Optimization of mixed dish offerings with partially substituting resource-intensive animal protein with plant-based ingredients (esp. legume): synergy among healthiness, environmental sustainability and sensory pleasure
Supervision:
Open to advising MSc students: YES
Open to advising PhD students: YES
Yi, Sunghwan, Goldstein, Abby & Haefner, Sasha. (2022, September). A Daily Diary Investigation of Self-Regulation in Gambling. Psychology of Addictive Behaviours. Retrieved from https://www.apa.org/pubs/journals/adb
Yi, Sunghwan, Kanetkar, Vinay & Brauer, Paula. (2022, June). Nudging food service users to choose fruit-and vegetable-rich items: Five field studies. Appetite, 173, 105978. https://doi.org/10.1016/j.appet.2022.105978
Yi, Sunghwan, Kanetkar, Vinay & Brauer, Paula. (2022, April). Customer support for nudge strategies to promote fruit and vegetable intake in a university food service. BMC Public Health, 22(706), 1-20. https://doi.org/10.1186/s12889-022-13054-7
Maraz, Aniko & Yi, Sunghwan. (2022, March). Compulsive buying gradually increased during the first six months of the Covid-19 outbreak. Journal of Behavioural Addictions, 11(1), 88-101. https://doi.org/10.1556/2006.2022.00002
Erb, Sandra, Barata, Paula, Yi, Sunghwan, MacLachlan, Kaitlyn & Powell, Deborah. (2022, July). The Shame and Guilt Distinction: Addressing the (Mal)Adaptive Nature of Guilt. Traumatology. Retrieved from https://doi.org/10.1037/trm0000388
Maraz, Aniko, Katzinger, Eva & Yi, Sunghwan. (2021, September). Potentially addictive behaviours increase during the first six months of the Covid-19 pandemic. Journal of Behavioral Addictions, 10(4), 912–919. https://doi.org/10.1556/2006.2021.00079
Baines, K, DeMarco, N, Brauer, P & Yi, S. (2021, January). Post-Secondary Food Service Manager Perspectives on Fruit and Vegetable Nudging Strategies. Current Developments in Nutrition, 5(9). https://doi.org/10.1093/cdn/nzab109
Holligan, S, Yi, S, Kanetkar, V, Haines, J & Brauer, P. (2019, September). Preferences for vegetables among university foodservice users: a survey to inform nudge-based interventions. British Food Journal, 121(12), 3338-3349. https://doi.org/10.1108/BFJ-09-2018-0597
Hudson, A, Gough, K, Yi, S, MacNevin, D & Stewart, S H. (2017, September). Examining the effects of gambling-relevant cues on gambling outcome expectancies. International Gambling Studies, 17(2), 236-250. https://doi.org/10.1080/14459795.2017.1324893
Yi, S, Kanetkar, V & Brauer, P. (2015, September). Assessment of heterogeneity in types of vegetables served by main household food preparers and food decision influencers. Public Health Nutrition, 18(15), 2750–2758. https://doi.org/10.1017/s1368980015001019
Yi, S, Goldstein, A & Haefner, S. (September, 2022). A Daily Diary Investigation of Self-Regulation in Gambling. European Association of Study in Gambling conference
Yi, S, Brauer, P & Kanetkar, V. (Aug. 2021). Customers' Support for Nudge Strategies to Promote Fruit and Vegetable Intake in a University Food Service. European Health Psychology Society annual conference
Shen, Y, Yi, S, Joppe, M & Choi, C. (Jan. 2021). Why is gamified travel information more effective? An experimental investigation. Travel and Tourism Research Association (TTRA) International Conference
Yi, S & Huang, S. (Mar. 2019). What drives tourists to engage in value co-creation in creative tourism? Evidence from a cooking workshop in Lisbon, Portugal. International Research Conference for Hospitality and Tourism
Yi, S & Brauer, P. (Sep. 2018). Nudging young adults to choose more vegetables in mass eating context: Findings from field studies. EGEA Conference on Nutrition and Health
Yi, S. & O'Connor, R. (May 2018). Validation of Pathological Buying Scale with English-speaking Canadian samples. International Conference of Behavioural Addiction
“Nudge-based approaches to increasing vegetable consumption among young adults in Ontario”, OMAFRA-UG partnership fund, $100,000. (Primary investigator)
“A daily diary investigation of self-regulation in gambling”, Manitoba Gambling Research Program, $49,944. (Primary investigator)
"The Activation of explicit and implicit gambling outcome expectancies in response to gambling cues and anti-gambling messages" Manitoba Gambling Research Program, Small Research Funding. $50,000 (Co-investigator)
“Assessment of affective buying motives in compulsive buyers and buyers with excessive buying tendencies”, Social Sciences and Humanities Research Council of Canada (SSHRC), Standard Research Grant. $105,256 (Primary investigator)
“Consumers' perception, purchase, and intake of vegetables in Ontario”, Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA), OMAFRA/UG partnership grant. $100,000 (Primary investigator)
“The Investigation of Automatic Activation of Gambling Outcome Expectancies”, Ontario Problem Gambling Research Center (OPGRC), Level II research grant. $42,000 (Primary investigator)
Nudging Vegetables: Promising Research Results - Nutrition Connections
Vices we adopted as the pandemic entrenched may be hard to kick, warn experts | CBC News
Early pandemic stress saw increased shopping, gaming: study | CTV News
Strategies needed to keep gamblers within limits: U of G prof - CityNews Kitchener
Nutrition, Plant-foods, and Planetary Health workshop - Arrell Food Institute
Study nudges college students to eat more fruits, veggies | Great Lakes Echo
Dark Vegetables Find Wary Consumers: Study | Lab Manager
Finding Ways to Increase Vegetable Consumption