Industry Needs to Bridge Gap Between High Trust in Farmers and Limited Knowledge of Agriculture Practices, Says U of G Prof

Consumers already have high levels of trust in Canadian farmers and the food system overall, said Dr. Mike von Massow, professor in the Department of Food, Agricultural and Resource Economics at the University of Guelph, but most consumers have very little knowledge of food production, highlighting a need for building greater consumer engagement.

Read Farmtario's story about von Massow's presentation at the 2025 Western Canadian Dairy Seminar in Red Deer, Alta., where he explained how how the dairy industry can enage with consumers: Consumer engagement crucial in changing dairy marketplace | Farmtario