Events | Marketing Analytics Centre | Gordon S. Lang School of Business and Economics

Events | Marketing Analytics Centre


The Marketing Analytics Centre hosts an annual symposium which brings academics and industry together to explore and discuss topics related to marketing analytics and consumer insights.

2019 symposium details:

Harnessing Analytics and Insights to Drive Growth

Date: March 21st, 2019
Time: 6:00pm to 9:00pm
Location: Labatt Breweries, 207 Queen’s Quay West, Suite 299, Toronto, ON, M5J 1A7

This symposium will explore how marketers can create effective campaigns and new product offerings for their customers by leveraging data and analytics. We hope this symposium will start a long-term dialogue that enhances collaboration in marketing analytics between practitioners and academic researchers.

Keynote speaker: Todd Allen, VP Marketing, Labatt Brewing Company


  • Catherine Yuile, EVP of Insights and Analytics, Edelman
  • Joseph Chen, Head of Consumer Insights, Mondelez
  • Luke Stringer, Insights Lead, Facebook
  • Alyssa Rodrigo, Director of Insights, Labatt Brewing Company

Moderated by U of G professor, Tanya Mark

This year's event is sponsored by Labatt Brewing Company

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