Dr. Timothy Dewhirst says the black and blue “Next Gen” edition showed promise as a branding strategy by linking the team with patriotism and being seen as “Canada’s team" in his new Toronto Star opinion piece.
News related to Sport management research
Talks are underway to discuss creating a new women’s hockey league that builds off the sport’s growing momentum, but Dr. Ann Pegoraro says the timing is questionable.
Lang Chair in Sport Management Dr. Ann Pegoraro is committed to breaking down barriers for women in sports through her research.
Dr. Ann Pegoraro says being banned from sports competition not only has financial effects but also serves as a reminder that sport is a privilege.
Lang expert faculty and graduate students comment on the business challenges and complexity of the 2022 Winter Olympic Games in Beijing.
In this Toronto Star op-ed, marketing prof Dr. Timothy Dewhirst explores how the recent COVID-19 vaccine mandate announcements impact activities for children.
Lang faculty explain that although the Tokyo 2020 Olympics are the most gender-equal games to date, there are still significant inequalities between men's and women's opportunities in sport.
Dr. Tim Dewhirst, Lang marketing professor writes on the rebranding of Cleveland's baseball team to the Guardians.
Seven Lang faculty from a variety of disciplines will receive funding from SSHRC and NSERC to kickstart new research projects.
Are women’s abilities and skills in sports systematically underestimated? Two Lang faculty are exploring this topic in new research project funded by Sport Canada.