Research with Impact

Dr. Laurie Barclay gives us an overview of her current research. 

Dr. Timothy Dewhirst is the lead author of a new study that examines the tobacco company’s marketing objectives for transforming the brand identity of its Formula 1 Ferrari race team partnership.

Dr. Sourav Ray, Lang Chair and professor in the Department of Marketing and Consumer Studies co-wrote a new article for The Conversation Canada. 

Professor Ruben Burga and student authors Patrick McAdams, Malcolm Wright, Tamara Alilovic, Christian Romas and Max Ho were recently awarded the 2023 Flourish Prize for Global Goal #9: Industry, Innovation and Infrastructure and are one of 17 Flourish Prize Honorees for 2023.

Marketing professor Dr. Timothy Dewhirst wrote two new opinion pieces on expecting more lawsuits from sports bettors who feel cheated by ref calls in the Toronto Star and Guelph Today.

Marketing Professor Tim Dewhirst is featured in several Toronto Star opinion pieces for his thought leadership.

Marketing professor Dr. Timothy Dewhirst examines the idea of "ambush marketing" at the World Cup in a new Toronto Star Opinion commentary.

After a year that saw food prices soar higher than predicted, costs at the grocery store are expected to continue to increase even further in 2023 says Dr. Simon Somogyi and the authors of Canada's Food Price Report.

New research from Dr. Sunghwan Yi found many gamblers ignore their limits if they’re having a stressful day filled with other temptations, even those who believe they have high self-discipline in other parts of their lives. 

Dr. Davar Rezania and PhD student Jonathan Parkes are examining how well university education prepares one for entrepreneurship.