As companies adjust their budgets to brace for a recession, employees and customers are keeping tabs on what does and doesn’t get cut, including equity, diversity and inclusion (EDI) initiatives, says Professor Thomas Sasso, an organizational management researcher.
Research with Impact
When it comes to concert tickets, "the price does not seem right," writes marketing professor Dr. Timothy Dewhirst in a new Toronto Star commentary.
Dr. Timothy Dewhirst discusses why “E.T.” was an important turning point in product placement, in a new Toronto Star Opinion commentary.
Marketing professor Dr. Timothy Dewhirst explains in a new Toronto Star opinion commentary how the concept of "co-branding" plays into flag display.
Drs. René Kirkegaard, Ann Pegoraro and Thanasis Stengos receive SSHRC Insight Grants funding for three unique research projects.
Dr. Timothy Dewhirst examined golfer Dustin Johnson’s brand ambassadorship in a commentary for the Toronto Star.
Dr. Timothy Dewhirst writes that along with inflation, we are also seeing "shrinkflation" and though these reductions may go unnoticed at first, they represent price increases.
Dr. Ann Pegoraro spoke to CBC News about the value of having women in top positions with sports clubs.
Dr. Jamie Gruman offers his insights on returning to the office. He notes that flexibility is a tactic that could be used to support employees and their return to the office.
Dr. Jing Lu, Dr. Kathleen Rodenburg, Dr. Lianne Foti and Dr. Ann Pegoraro co-authored a new study that found companies prioritizing sustainability in their business strategies are better positioned to survive during times of crisis and experience economic growth.