Lianne Foti | Gordon S. Lang School of Business and Economics

Lianne Foti

Photograph of Lianne Foti
Assistant Professor
School of Hospitality, Food and Tourism Management
Phone number: 
ext. 56286
Macdonald Stewart Hall (MACS), Room 303

Lianne Foti is an Assistant Professor in the School of Hospitality, Food & Tourism Management at the University of Guelph. She received a MBA from EDHEC Business School, France and a Doctorate from the University of Bradford, UK. Prior to her academic career, she worked in both the food and energy industries. Lianne’s body of research largely focuses on ethical decision making, consumer behaviour, and social marketing. Her work has been published in several top-tier academic journals and has been featured in the Globe & Mail, CBC’s The National, and CTV News Channel among others.

  • D.B.A., (Consumer Behaviour) University of Bradford, UK. 
  • M.B.A., (International Management) EDHEC Business School, France. 
  • B. Comm., (Marketing) University of Guelph.
  • Consumer Behaviour
  • Ethical Decision Making
  • International Marketing
  • Social Marketing


Open to advising MSc students:  NO

Open to advising PhD students:  NO

HTM*3080 Marketing Strategy for Hospitality Managers

MCS*4600 International Marketing

MCS*2600 Fundamentals of Consumer Behaviour

MCS*2000 Business Communication in a Changing World

MCS*1000 Introductory of Marketing

MCS*3500 Market Analysis and Planning

  • Teng, L., Xie, C., Liu, T., Wang, W., Foti, L., "The Effects of Uppercase vs. Lowercase Letters on Consumers' Perceptions and Brand Attitudes". Journal of Business Research (2021).
  • Rodenburg, K., Hayes, L., Foti, L., Pegoraro., A., "Responsible Leadership in Sport: An Ethical Dilemma". Societies (2021).
  • Foti, L., Zhu, X., Teng L., "Broadcasting and Narrowcasting: The impact of affective and cognitive message framing on message persuasiveness". International Journal of Advertising (2020). 
  • Foti, L. and Devine, A., "High Involvement and Ethical Consumption: A Study of the Environmentally-Certified home Purchase Decision". Sustainability (2019). 
  • Zhu, X., Richard, M., Foti, L., Teng, L., "Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation". Journal of Business Research (2018).
  • Charlebois, S., Juhasz, M., Foti L., Chamberlain S., "Food Fraud and Risk Perception: Awareness in Canada and Projected Trust on Risk-Mitigating Agents". Journal of International Food and Agribusiness Marketing (2017).
  • Charlebois, S., McCormick, M., & Foti, L., "Produce Retail Price Volatility and Perceptions in the Canadian Market: Nutrition Security Variances". Journal of International Food and Agribusiness Marketing (2017).
  • Charlebois, Sylvain and Foti, Lianne, “Using a Live Case Study and Co-opetition to Explore Sustainability and Ethics in as Classroom: Exporting Fresh Water to China” Global Business Review. 18(6) 1-12 (2017).​
  • "Rediscovering Management of Business Post Covid-19", Two-Day International Conference, Center for Management Studies Jain University, Bangalore, 2020. 
  • "Food Fraud, Risk Perceptions and Trust in Canada: Present & Future Considerations", 15th Annual Guelph Food Safety Seminar Symposium, University of Guelph, 2018.
  • "Increasing the Persuasiveness of Online Recommendations Through Advertising Appeals and Message Framing", International Advertising and Branding Conference, Jiangnan University, Wuxi, China, 2018.
  • "Is Ethical Consumption Driven by Ethics? An Investigation of the Driving Factors Among Demographics", International Marketing Conference, Jiangnan University, Wuxi, China, 2016.
  • "Allyship in Leadership", Women in Leadership Conference, Mount Allision University, New Brunswick, 2016.
  • “Understanding Experiential Pedagogies to Improve Transformational Learning in Western and Emerging Economies”, International Conference on Management Education in Emerging Economies, Alliance University, Bangalore, India, 2011.
  • “My World, My Choice! Community-Engaged Learning”, OMAFRA Partnership Practices Poster Presentation: Working with Community, Industry and Government, Guelph, 2011.

2018 UGFA Distinguished Professor Award for Excellence in Teaching

2017 Dr. William C. Winegard Exemplary Volunteer Involvement Award

2015 Member of the Guelph Mercury’s Top 40 Under 40.

2012 Recognized for Excellence in Teaching by the Student Senate Caucus at the University of Guelph.

2012 College Royal first place, “Open House Exhibit Overall” for My World, My Choice! exhibit.

2011-2015 Named Special Graduate Faculty by the Board of Graduate Studies

Area of Research

consumer behaviour
market & consumer research