Graduates of our MSc in Marketing and Consumer Studies complete 8 months of course-work focused on advanced research methods in marketing and consumer behavior as well as an in-depth study of the quantitative and qualitative methodologies. After completing their coursework, students are required to propose, manage and defend their own research project as part of their thesis.
"The MSc program effectively equipped me for a career in marketing insights. The thesis portion of the program gave me the opportunity to manage a research project, and my thesis committee helped me adopt a more sophisticated approach to research, focused on asking the right questions and thinking critically."
Mikaela Levasseur, MSc graduate
Assistant Manager, Insights
Labatt