Lang prof contributes to report on consumer behaviour and healthy food choices
Many Canadian consumers are interested in healthy eating and nutrition, but there are several economic and environmental barriers to following the food guide and healthy recommendations.
In an effort to better understand consumer behaviour and develop strategies to encourage healthy eating, an interdisciplinary group of researchers at the University of Guelph used an evidence-based lens to examine the gaps in Canadians’ understanding of healthy eating and factors that may influence their ability to follow healthy eating recommendations.
Associate Professor Tanya Mark from Lang’s Department of Marketing and Consumer Studies was one of two scientific leads on the report and was the technical lead on the nutrition guide, food consumption, and the role of marketing.
Their discussions and findings have been released in a report by U of G’s Arrell Food Institute, Spotlight: Consumer Behaviour. The report outlines the existing barriers to healthy eating for Canadians, as well as several strategies to improve health and nutrition in Canada.
About Arrell Food Institute
The University of Guelph is a world leader in food and agricultural innovation. Arrell Food Institute at the University of Guelph harnesses multidisciplinary expertise, convenes dialogues, and publishes papers on timely and relevant topics.